Transformative Consumer Research

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Access the listserv using this "how to" guide:
1. To see the archive of past messages: visit
2. Post messages by emailing them to: TCR-L@PO.MISSOURI.EDU
3. To alter your subscription, send an email to LISTSERV@PO.MISSOURI.EDU. The subject line should be blank, and the message body should contain only a command. Useful commands: To leave the list send: SIGNOFF TCR-L. To receive your messages as a periodic digest, rather than as they are sent: SET TCR-L DIGEST.  To receive an email with a list of all commands: QUERY TCR-L.
4. If email commands don't work for you, or you experience other problems, contact Alex Gunz directly at:

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.