Our Research

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The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology

Brennan Davis
Cornelia (Connie) Pechmann

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Understanding poverty and promoting poverty alleviation through transformative consumer research

Christopher P. Blocker
Julie A. Ruth
Srinivas Sridharan
Colin Beckwith
Ahmet Ekici
Martina Goudie-Hutton
José Antonio Rosa
Bige Saatcioglu
Debabrata Talukdar
Carlos Trujillo
Rohit Varman

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Rejected, shackled, and alone: The impact of systemic restricted choice on minority consumers' construction of self

Sterling A. Bone
Glenn L Christensen
Jerome D Williams

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If you have a publication that you would like to feature on this page, please fill out this form.

Call for Papers

Call for Papers

Multicultural Marketing: Managing Ethnic Identities and Cultural Groups

Where: Spanish Journal of Marketing

Topic: Multicultural Marketing: Managing Ethnic Identities and Cultural Groups

Editors: Dr. José M. Pina, Dr. Zillur Rahman, and Dr. Zhiyong Yang

Submission: 1st July – 1st December 2020

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Call for Papers

Journal of Business Research Special Issue

Where: Journal of Business Research

Topic: Special Issue: Managing Business Relationships for Social Impact.

Editors: Maciej Mitręga, Dariusz Siemieniako, Krzysztof Kubacki and Stefanos Mouzas

Submission: 1st September 2020 and 1st December 2020. 

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Call for Papers

Journal of Consumer Affairs Special Issue

Where: Journal of Consumer Affairs

Topic: Special Issue on "Pandemics and Consumer Well-being"

Editors: Elizabeth A. Minton, Debasis Pradhan, Arindam Das and Himadri R. Chaudhuri

Submission: until 31st October 2020

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TCR’s research has received significant grants to help extend its contributions to academic knowledge and impact in society at large. Find out more

Available Grant

Grant: Academy of Indian Marketing Sheth Foundation Research Proposal Competition

Information: Marketing can be a very helpful force to serve society. It is perhaps the most critical function for social causes, government programs for social development and for all NGOs’ initiatives. Proposals focusing on theory development, empirical testing of theoretical frameworks and the examination of marketing practice as a force for good are all equally welcome.

Amount: Maximum 6 (Six) proposals; up to Rs.1,00,000 grant

Deadline: 31st July 2020

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TCR Grant Receipients

Made for Change: Consumer Reaction to Products and Firms Involved with Prison Labor Programs

Julie Huang
Amount: $2,025.00

Do you have something to add?

TCR seeks to encourage its members to share both within and outside of academia their research and pedagogical approaches that can help transform our world. As TCR continues to grow, we invite you to share your TCR work:



Let us know if you have a past or recent publication that you would like us to add to the repository by filling out this form. If your publication has won an award, email us at so we can recognize and celebrate this achievement.



If you have a past or recent engagement with public policy makers or practitioners based on TCR-related work that you would like us to add to the repository, let us know by filling out this form



Have you received a grant or know of a call for grant that relates to TCR work? Tell us so we can feature this on our website and let others know the impact of TCR work and of upcoming funding opportunities. Email us at


Teaching Resources, or a Call for Papers

Sharing pedagogical approaches and upcoming opportunities for special issues are just some of the ways this TCR  website can continue to matter. If you know of a call for papers or have teaching resources such as videos, syllabuses, projects, etc., that relate to TCR perspectives, please do share these resources with others by emailing details to


Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.