Research Impact


Social Impact Executive Leadership Talk Series

Our engagements with industry partners are key to the work we do. To learn more about how we work with partners to marry their social impact practice with academic research, watch the series of discussions TCR hosted with key partners.

Public Policy and Practitioner Engagements

Our engagements with policy makers and practitioners are a critical element in bringing about transformative change that can improve consumers’ well-being and lives.

Public Policy and Practitioner Engagements

The Role of Marketing in Gentrifying Neighborhoods

Sonya Grier
February 27, 2018

The Lab@DC Forum
Washington DC.

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Public Policy and Practitioner Engagements

Measuring Target Marketing as an Influence on Disparities in Obesity

Sonya Grier
March, 2011

The Institute of Medicine’s (IOM) Workshop on Measurement Strategies for Accelerating Progress in Obesity Prevention

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Public Policy and Practitioner Engagements

Big Data, Big Deal? Big Data in the Financial Marketplace

Vanessa Perry
September 13, 2017

Society for Financial Education and Professional Development’s 10th
Annual Financial Literacy and Leadership Conference
Alexandria, VA

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If you have presented or featured at a public policy or practitioner engagement for work related to TCR, please fill out this form.

Media Spotlights

Doing research with real world impact is core to what we do. Read about some of our research spotlighted in the public media. 

Media Spotlight

Newsweek · July 7, 2020

Defunding the Police Could Increase Policing if Cuts Are Too Modest | Opinion

David Crockett

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Media Spotlight

Stuff · June 22, 2020

Men who challenge sexual inequality can be guilty of 'mansplaining', research finds

Susannah Stevens, Ekant Veer, Kseniia Zahrai

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Media Spotlight

Q Talks Podcast · June 18, 2020

Race in the Marketplace

Akon Ekpo and Jenna Drenten

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If you have had your TCR-related work featured in the media or in a podcast, please let us know so we can continue to demonstrate the impact of TCR-related work by fill out this form.

External Grant Recipient Projects

TCR’s research has received significant grants to help extend its contributions to academic knowledge and impact in society at large. Read about some of our grant recipient projects.

Grant Information

Grant Recipient: Dr Eva Kipnis (Project Co-Ordinator) and Dr Ian Brittain (Co-Principal Investigators)

Source: European Union Framework 7 (Marie Curie International Research Staff Exchange Scheme Programme) 2013-2018

Amount: €852,600

Topic: CARNiVAL project examining legacies of mega-events. The research focused upon all three stages of the event process (pre-event, the event itself and post-event) with a range of issues and impacts to be considered at both the micro and macro level. It considered both sporting and non-sporting events using a case study approach.

Grant Information

Grant Recipient: Dr Cornelia Pechmann (Principal Investigator) Dr James Prochaska (Co-Principal Investigator)

Source: National Institutes of Health (March 1, 2016 - March 1, 2021).

Amount: $2,577,181.00

Topic: "Social Media Technology for Treating Tobacco Addiction“. This research project, with its cutting-edge social network approaches and analyses, will examine the potential of the internet, and more specifically social media, to engage health communications for quitting smoking and preventing relapse for addiction treatment and cancer prevention. Further, the design tests the personalized benefits and treatment processes of a women-centered internet cessation intervention.

If you have a grant you would like to feature on this page, please fill out this form.



Award Winning and High Impact Publications

TCR's research contributes significantly to scholarship and to making an impact on society. Read some of our award winning and high impact publications.

AMA-EBESCO Annual Award for Responsible Research in Marketing Distinguished Winner

Dog parks and coffee shops: Faux diversity and consumption in gentrifying neighborhoods

Sonya A. Grier
Vanessa G. Perry

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AMA-EBESCO Annual Award for Responsible Research in Marketing Distinguished Winner

Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs

Jesse R. Catlin
Cornelia (Connie) Pechmann
Eric P. Brass

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Thomas C. Kinnear

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren G. Block
Elizabeth S. Moore
Rebecca Walker Reczek
Beth Vallen
Emily M. Moscato
Cait Lamberton
Sara Williamson
Monica C. LaBarge
Kelly L. Haws
Amir Grinstein
Mia M. Birau
Andrea Heintz Tangari
Punam A. Keller

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.