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Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman, Meryl P. Gardner, Deborah Heisley, R. Craig Lefebvre, Dante M. Pirouz, and Robin L. Soster

-- Journal of Public Policy & Marketing | 2011

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