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storytelling

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scott
-- Journal of Public Policy & Marketing | 2016
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