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Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scottmore...
-- Journal of Public Policy & Marketing | 2016
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