TCR Publication Search

social marketing

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman, Meryl P. Gardner, Deborah Heisley, R. Craig Lefebvre, Dante M. Pirouz, and Robin L. Soster
-- Journal of Public Policy & Marketing | 2011
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The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, and Johanna Moisander
-- Journal of Marketing Management | 2014
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The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren G. Block, Elizabeth S. Moore, Rebecca Walker Reczek, Beth Vallen, Emily M. Moscato, Cait Lamberton, Sara Williamson, Monica C. LaBarge, Kelly L. Haws, Amir Grinstein, Mia M. Birau, Andrea Heintz Tangari, and Punam A. Keller
-- Journal of Public Policy & Marketing | 2016
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Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scott
-- Journal of Public Policy & Marketing | 2016
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Transforming Consumer Health

Debra L. Scammon, Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter, and Robert M. Schindler
-- Journal of Public Policy & Marketing | 2011
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You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change

Ann M. Mirabito and Leonard L. Berry
-- Journal of Service Research | 2015
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Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups

Cornelia (Connie) Pechmann, Kelly Eunjung Yoon, Denis Trapido, and Judith J. Prochaska
-- Journal of Consumer Psychology | 2021
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