TCR Publication Search

Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, and Ekant Veer

-- Journal of Public Policy & Marketing | 2017

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Exploring the relations in relational engagement: Addressing barriers to transformative consumer research

Maria G. Piacentini, Susan Dunnett, Kathy Hamilton, Emma Banister, Hélène Gorge, Carol Kaufman-Scarborough, and Agnes Nairn

-- Journal of Business Research | 2019

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Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

Brennan Davis and Julie L. Ozanne

-- Journal of Business Research | 2019

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