TCR Publication Search

marketing research

On the road to addiction: The facilitative and preventive roles of marketing cues

Ingrid M. Martin, Michael A. Kamins, Dante M. Pirouz, Scott W. Davis, Kelly L. Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine M. Rapp, and Aditi Grover
-- Journal of Business Research | 2013

Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Andrea Prothero, Susan Dobscha, Jim Freund, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, and John Thgersen
-- Journal of Public Policy & Marketing | 2011

The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, and Johanna Moisander
-- Journal of Marketing Management | 2014

Conversations about conducting marketing research in mental health

Jane E. Machin, Madhubalan Viswanathan , Teri Brister, Robert M. Bossarte , Natalie Ross Adkins , Elizabeth Crosby , Justine Rapp Farrell , Ann M. Mirabito , Marie A. Yeh, Jenna Drenten , Mark Mulder, Maria Martik, Deborah L. Holland, and Ronald Paul Hill
-- Journal of Consumer Marketing | 2021

If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.