TCR Publication Search

marketing research

On the road to addiction: The facilitative and preventive roles of marketing cues

Ingrid M. Martin, Michael A. Kamins, Dante M. Pirouz, Scott W. Davis, Kelly L. Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine M. Rapp, and Aditi Grover
-- Journal of Business Research | 2013
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Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Andrea Prothero, Susan Dobscha, Jim Freund, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, and John Thgersen
-- Journal of Public Policy & Marketing | 2011
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The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, and Johanna Moisander
-- Journal of Marketing Management | 2014
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