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On the road to addiction: The facilitative and preventive roles of marketing cues

Ingrid M. Martin, Michael A. Kamins, Dante M. Pirouz, Scott W. Davis, Kelly L. Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine M. Rapp, and Aditi Grover

-- Journal of Business Research | 2013

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