TCR Publication Search


Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis, Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins, Nakeisha S. Ferguson, Geraldine Rosa Henderson, Guillaume Johnson, James M. Mandiberg, Rene Dentiste Mueller, Chris Pullig, Abhijit Roy, and Miguel Angel Zúñiga
-- Journal of Business Research | 2013

Conceptualizing the multiple dimensions of consumer financial vulnerability

Genevieve E. O'Connor, Casey E. Newmeyer, Nancy Yee Ching Wong, Julia B. Bayuk, Laurel A. Cook, Yuliya Komarova, Cazilla Loibl, L. Lin Ong, and Dee Warmath
-- Journal of Business Research | 2019

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann, Robin L. Soster, Dante M. Pirouz, R. Craig Lefebvre, Deborah Heisley, Meryl P. Gardner, Dan Freeman, Paul M. Connell, Alan R. Andreasen, and Elizabeth S. Moore
-- Journal of Public Policy & Marketing | 2011

Poverty in consumer culture: towards a transformative social representation

Kathy Hamilton, Maria G. Piacentini, Emma Banister, Andres Barrios, Christopher P. Blocker, Catherine A. Coleman, Ahmet Ekici, Hélène Gorge, Martina Hutton, Françoise Passerard, and Bige Saatcioglu
-- Journal of Marketing Management | 2014

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