Featured research
Search for More ResearchInstitutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being
Eva Kipnis
Catherine Demangeot
Chris Pullig
Samantha N.N. Cross
Charles Chi Cui
Cristina Galalae
Shauna Kearney
Tana Cristina Licsandru
Carlo Mari
Veronica Martin Ruiz
Samantha Swanepoel
Lizette Vorster
Jerome D. Williams
Conceptualizing the multiple dimensions of consumer financial vulnerability
Genevieve E. O'Connor
Casey E. Newmeyer
Nancy Yee Ching Wong
Julia B. Bayuk
Laurel A. Cook
Yuliya Komarova
Cazilla Loibl
L. Lin Ong
Dee Warmath
Toward a processual theory of transformation
Jeff B. Murray
Zafeirenia Brokalaki
Anoop Bhogal-Nair
Ashley Cermin
Jessica Chelekis
Hayley Cocker
Toni Eagar
Brandon McAlexander
Natalie Mitchell
Rachel Patrick
Thomas Robinson
Joachim Scholz
Anastasia Thyroff
Mariella Zavala
Miguel A. Zuniga
Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Jesse R. Catlin
Cornelia (Connie) Pechmann
Eric P. Brass
Transformative consumer research: Its origins and possible enrichment of the field of consumer research in South Africa
Leona M. Ungerer
Transformative service research: An agenda for the future
Laurel Anderson
Amy L. Ostrom
Canan Corus
Raymond P. Fisk
Andrew S. Gallan
Mario Giraldo
Martin Mende
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
Andrés Barrios
Kristine de Valck
Clifford J. Shultz II
Olivier Sibai
Katharina C. Husemann
Matthew Maxwell-Smith
Marius K. Luedicke
Conversations about conducting marketing research in mental health
Jane E. Machin
Madhubalan Viswanathan
Teri Brister
Robert M. Bossarte
Natalie Ross Adkins
Elizabeth Crosby
Justine Rapp Farrell
Ann M. Mirabito
Marie A. Yeh
Jenna Drenten
Mark Mulder
Maria Martik
Deborah L. Holland
Ronald Paul Hill
The experiential pleasure of food: A savoring journey to food well-being
Wided Batat
Paula C. Peter
Emily M. Moscato
Iana A. Castro
Steven Chan
Sunaina Chugani
Adrienne Muldrow
Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems
Melissa G. Bublitz
Lan Nguyen Chaplin
Laura A. Peracchio
Ashley Deutsch Cermin
From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
Beatriz DeQuero-Navarro
Karine Aoun Barakat
Clifford J. Shultz
Rafael A. Araque-Padilla
Maria Jose Montero-Simo
Exploring the relations in relational engagement: Addressing barriers to transformative consumer research
Maria G. Piacentini
Susan Dunnett
Kathy Hamilton
Emma Banister
Hélène Gorge
Carol Kaufman-Scarborough
Agnes Nairn
The role of mindfulness in response to product cues and marketing communications
Ahmet Bayraktar
Can Uslay
Nelson Oly Ndubisi
The Adverse Effect of Choice in Donation Decisions
Danit Ein-Gar
Liat Levontin
Tehila Kogut
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Melissa G. Bublitz
Jennifer Edson Escalas
Laura A. Peracchio
Pia Furchheim
Stacy Landreth Grau
Anne Hamby
Mark J. Kay
Mark R. Mulder
Andrea Scott
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