Promoting positive change: Advancing the food well-being paradigm

Food well-being (FWB) is defined as “a positive psychological, physical, emotional, and social relationship with food at both the individual and societal levels” (Block et al., 2011, p. 6). This article seeks to advance our understanding of FWB along two dimensions. First, we discuss how awareness of consumer goals, as well as motivation and readiness to change, may help us to understand consumer preparedness to advance FWB. Second, we deconstruct the automatic and deliberative influences on food decision making into cognitive and emotional information that guide food choices and can be used by consumers to advance their own FWB. We close with a discussion of how measurement and strategies to influence FWB may allow researchers, policymakers, and industry to help consumers advance FWB.


consumer preferences  consumption  consumer research  decision making  food  food decision making  food well-being  social change  social influence  well-being  verstehen 


Melissa G. Bublitz, Priyali Rajagopal, Laura A. Peracchio, Paula C. Peter, Carol M. Motley, Maura L. Scott, Beth Vallen, Jeremy Kees, Alan R. Andreasen, Elizabeth Gelfand Miller, and Blair Kidwell (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research, 66(8), Pages 1211-1218.



Melissa G. Bublitz
Priyali Rajagopal
Laura A. Peracchio
Paula C. Peter
Carol M. Motley
Maura L. Scott
Beth Vallen
Jeremy Kees
Alan R. Andreasen
Elizabeth Gelfand Miller
Blair Kidwell

Journal of Business Research | 2013

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