Omission and Commission as Marketplace Trauma

This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interconnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions.

Keywords:

commission  consumer research  consumption (economics)  criminal omission  cultural trauma theory  government agencies  institutional privilege  marketing systems  marketplaces  omission 

Citation:

Aronté Marie Bennett, Stacey Menzel Baker, Samantha Cross, J. P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor (2016). Omission and Commission as Marketplace Trauma. Journal of Public Policy & Marketing, 35(2), Pages 280-291. https://doi.org/10.1509/jppm.15.149