Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept ofmindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of this practice on the consumption process. The transformative potential of mindful consumption is reviewed across domains of consumer, societal, and environmental well-being, with suggestions for future research. The article highlights some of the challenges to realizing the transformative potential of mindful consumption and concludes with suggestions for the actions that consumers, institutions, and policy makers could take to promote mindful consumption.

Keywords:

consumer research  consumption (economics)  environmental policy  mindful consumption  mindfulness  policy interventions  transformative consumer research  well-being 

Citation:

Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sabine Boesen-Mariani (2016). Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being. Journal of Public Policy & Marketing, 35(2), Pages 198-210. https://doi.org/10.1509/jppm.15.139