Conceptualizing a transformative research agenda

Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seeking positive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs.


alternative methodologies  consumer research  consumer well-being  social change  social change research  social problems  social processes  stakeholders  technological innovations  transformative consumer research  translational research  well-being 


David Crockett, Hilary Downey, A. Fuat Fırat, Julie L. Ozanne, and Simone Pettigrew (2013). Conceptualizing a transformative research agenda. Journal of Business Research, 66(8), Pages 1171-1178.



David Crockett
Hilary Downey
A. Fuat Fırat
Julie L. Ozanne
Simone Pettigrew

Journal of Business Research | 2013

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