How consumer networks contribute to sustainable mindful consumption and well-being

Sustainable mindful consumption has positive impacts on the environment and on people's health and well-being. However, consumption circumstances and social contexts make it difficult for consumers to engage in sustainable mindful behavior. To explore the role of consumer networks in fostering mindful consumption, sustainable behavior, and health and well-being, interviews and focus groups with consumers, producers, and experts were conducted and analyzed using reflexive thematic analysis. Specifically, this paper contributes in three ways. First, it broadens the focus from individual mindfulness to collective mindfulness in consumption behavior. Second, it explores consumer networks as a way to overcome existing barriers to sustainable consumption and promote mindful consumption. Third, it explores the long-term benefits of consumer-producer collaboration to bring about top-down and bottom-up approaches to sustainable consumption change, beyond short-term mindfulness interventions at the individual level.


collective mindfulness  consumer networks  mindful consumption  reflexive thematic analysis  sustainable consumption 


Birgit Teufer and Sonja Grabner-Kräuter (2023). How consumer networks contribute to sustainable mindful consumption and well-being. Journal of Consumer Affairs, (May), Pages 1-28.



Birgit Teufer
Sonja Grabner-Kräuter

Journal of Consumer Affairs | 2023

Share Publication

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.