Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis
Based on research with subsistence farmers in Kenya, this article applies a gender and ecological-informed intersectionality lens to explores how and why overlapping modes of social injustices and ecological conditions augment subsistence female farmers’ vulnerability and shape their (non)adaptive responses to the climate crisis. We uncover the inter-locking and underlying social/ecological power dynamics at macro (global; biosphere), meso (country; local ecosystems), and micro (interpersonal, personal; inter-populations/communities of organisms) levels, revealing how these human- and natural-world elements intra-act and affect consumers’ actions/vulnerabilities and undermine the effectiveness of climate-resilient interventions. We call for scholars/practitioners to identify and address intersecting global and localized power dynamics (including their own positions of power), to add a gender- and ecological-focus, and to include the voice and perspective of all participants so that solutions do not increase (gendered) inequalities/inequities or vulnerabilities.
self-reflexivity ecological systems poverty prosumers vulnerable consumers climate crisis social interventions natural-human world intra-actions low literacy public policy issues time poverty classism patriarchy sexism subsistence farmers gender injustice climate change ecological-intersectionality perspective intersectionality ableism transformative consumer research
Laurel Steinfield and Diane Holt (2020). Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis. Journal of Macromarketing, 40(4), Pages 563-582. https://doi.org/10.1177/0276146720951238
Journal of Macromarketing | 2020