The Design of Transformative Cultural Experiences for Young Adults

Michela Addis, Università di Roma Tre


Award Amount: $1,500


This project aims to design the ultimate transformative cultural experiences for young adults. It adopts the design thinking approach by enrolling young adults to imagine and design the future of the cultural experience. The latter represents a fundamental driver to recovery from Covid, and young adults need to reinvent their relationship with arts and culture for the benefit of the entire society. By using qualitative research, this project addresses the following questions: What are the specific features of transformative cultural experiences for young adults? How are they affected by emerging technologies?

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