Transformative Topics

Welcome to July’s Transformative Topics, a series where we feature Transformative Consumer Research (TCR) in a topical area of consumer, environmental or societal well-being. 


Dr. Dana L. Alden, the Editor-in-Chief of the fabulous new journal, Journal of Sustainable Marketing, writes in the editorial, “until last year, an academic journal dedicated to sustainable marketing did not exist. I’m pleased to say that this is no longer the case. Sponsored by the Shidler College of Business and published by Luminous Insights, the Journal of Sustainable Marketing (JSM) is committed to diffusing quality research, conceptual papers, case studies, and commentaries that address critical issues in sustainable marketing.” Check it out! 


He would also like to draw your attention to the Research Innovations in Sustainable Marketing Symposium (RISM2023), which will be held online from March 14-26, 2023. Organized with assistance from scholars from around the world, RISM2023 will feature expert panels and high quality research presentations focused on a diverse set of sustainable marketing topics. There is no charge for registration. We hope you will consider submitting an abstract or full paper! 


Details for the symposium can be found on the TCR website You can also search the TCR archives for other publications on sustainability by typing a keyword or author into the search box.


If you have any questions or thoughts you'd like to share re: possible special topics or other contributions to the journal or symposium, please email Dada at:


Sent on behalf of your TCR Digital Outreach Team


Laurel Steinfield

Roland Gau

Shauna Kearney

Naz Onel

Jane Machin


If you have suggestions for articles or topics to feature please reach out to any member of the Digital Outreach Team

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.