Yes, I Can? Can Power Promote Eco-Friendly Behavior?

Eugene Y. Chan, Purdue University
Amount: $2,000.00

This research investigates the possibility that feeling powerful can actually provide a social benefit by promoting socially- and environmentally-responsible behavior. It is proposed that feeling powerful (vs. less powerful) increases consumers' perceived consumer effectiveness (or PCE), and raising one's PCE can promote such behaviors by allowing individuals to perceive their own actions as actually making an impact.

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