Proposed AMA Pop up SIG on Sustainable Marketing

If you are interested in sustainable marketing research and education, please consider adding your name and affiliation to a proposal that will soon be submitted to the American Marketing Association to form a new Pop up Special Interest Group in this area. 


The Sustainable Marketing SIG will serve academics and practitioners who want to collaborate through AMA and other organizations in order to advance research, teaching and stakeholder partnerships related to sustainable marketing. The realities of rapid global warming, increasing plastic and other pollution, as well as lack of fair trade practices within many supply chains present serious challenges. Sustainable marketing enables organizations to respond to these challenges via strategies that seek to enhance ecological, economic and social performance simultaneously.


We are finalizing our application for this SIG. We would like to include you as an endorser and potential member. If you are interested in enhancing sustainable marketing research, teaching and organizational partnerships, please send an email indicating your support for the development of this SIG to by Friday, August 7th. 


Dana Alden, University of Hawaii

Mark Peterson - University of Wyoming

Jag Sheth, Emory University

Paula Fitzgerald, West Virginia University

Richard Plank, University of South Florida

Robert Dahlstrom, Miami University/BI Norwegian Business School

Kaeun Kim, University of Scranton

Tina Facca-Miess, John Carroll University

Lane Peterson, Florida State University

Matthew Lunde, Pittsburg State University

Omar Rodríguez-Vilá, Emory University

Jaisang Kim, University of Hawaii

Sakawrat Kitkuakul, University of Hawaii

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.