Proposed AMA Pop up SIG on Sustainable Marketing
If you are interested in sustainable marketing research and education, please consider adding your name and affiliation to a proposal that will soon be submitted to the American Marketing Association to form a new Pop up Special Interest Group in this area.
The Sustainable Marketing SIG will serve academics and practitioners who want to collaborate through AMA and other organizations in order to advance research, teaching and stakeholder partnerships related to sustainable marketing. The realities of rapid global warming, increasing plastic and other pollution, as well as lack of fair trade practices within many supply chains present serious challenges. Sustainable marketing enables organizations to respond to these challenges via strategies that seek to enhance ecological, economic and social performance simultaneously.
We are finalizing our application for this SIG. We would like to include you as an endorser and potential member. If you are interested in enhancing sustainable marketing research, teaching and organizational partnerships, please send an email indicating your support for the development of this SIG to firstname.lastname@example.org by Friday, August 7th.
Dana Alden, University of Hawaii
Mark Peterson - University of Wyoming
Jag Sheth, Emory University
Paula Fitzgerald, West Virginia University
Richard Plank, University of South Florida
Robert Dahlstrom, Miami University/BI Norwegian Business School
Kaeun Kim, University of Scranton
Tina Facca-Miess, John Carroll University
Lane Peterson, Florida State University
Matthew Lunde, Pittsburg State University
Omar Rodríguez-Vilá, Emory University
Jaisang Kim, University of Hawaii
Sakawrat Kitkuakul, University of Hawaii