MASSIG - Marketing & Society Special Interest Group of AMA
Invitation to join the MASSIG community!
MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.
TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.
While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.