TCR Grants

TCR Grant Receipients

Giving Women a Voice in Healthcare: The Unmet Needs of Young Women Living with Breast Cancer

Kate Pounders, University of Texas at Austin
Catherine Coleman, Texas Christian University
Katherine Sredl, Loyola University Chicago

Award Amount: $2,500

How Scents Can be Used to Improve Consumer Health and Wellbeing

Ellen Campos Sousa, Gardner-Webb University
Luciana Freire, Unichristus
Jayati Sinha, Florida International University
Severina Faustino Duarte, Community Stakeholder

Award Amount: $1,500

Brief Self-Interventions to Resile Stress Effects on Dietary Choice

Felix Jan Nitsch, INSEAD Business School

Award Amount: $2,000

The Design of Transformative Cultural Experiences for Young Adults

Michela Addis, Università di Roma Tre

Award Amount: $1,500

A Cross-Cultural Analysis of #FOMO Appeals Promoting Sustainable Consumptions

Jayati Sinha, Florida International University
Fang-Chi Lu, The University of Melbourne

Award Amount: $2,000

Avoiding the Dump: Exploring Motivations and Barriers to Freecycling in the UK

Alison Hulme, University of Northampton

Award Amount: $500

Mother, Shall I put you to Sleep?” - An Exploratory Inquiry of Thalaikoothal - A Traditional Senicide Practice

Krishanu Rakshit, Indian Institute of Management Calcutta
Bhupesh Manoharan, Master's Union School of Business
Vipin Sreekumar, Indian Institute of Management Calcutta
Saurabh Shinde, Indian Institute of Management Calcutta

Award Amount: $1,000

Touch and Donate More: Examining the Effects of the Direct-Touch vs. Indirect-Touch Interfaces on Micro-Donations

Yi Li, Macquarie University
Hean Tat Keh, Monash University

Award Amount: $1,000

Photograph or Illustration? The Role of Visual Medium in Consumer Prosocial Response Towards Public Service Advertisements

Rita To, Tarleton State University

Award Amount: $1,500

Cryptic Signalling: Hidden Markers of Inclusivity in Service Environments

Gavin Northey, Griffith University
Kelly Choong, Edith Cowan University
Rory Mulcahy, University of Sunshine Coast
Eugene Chan, Toronto Metropolitan University (formerly Ryerson University)

Award Amount: $2,000

The Effects of Dark Design on Children’s Digital Well-Being and Its Implications for Sharenting

Laurel Cook, West Virginia University
Alexa Fox, The University of Akron
Lin Ong, California State Polytechnic University, Pomona
Claire Bessant, Northumbria University
Pingping Gan, Iowa State University
Mariea Grubbs Hoy, The University of Tennessee, Knoxville
Emma Nottingham, University of Winchester
Beatriz Pereira, Iowa State University
Stacey Barell Steinberg, University of Florida

Award Amount: $2,500

Sustainable Disposal Drives Overconsumption for Green Consumers

Eunjoo Han, Pennsylvania State University-Erie
Sommer Kapitan, Auckland University of Technology
Saerom Lee, University of Guelph

Award Amount: $2,000

The Unintended Consequences of FDA’S New Label Regulations on Consumer Choice

Samuel Sekar, University of South Florida
Anand Kumar, University of South Florida
Mark Bender, University of South Florida

Award Amount: $500

Cryptocurrencies, decentralized finance (DeFi), and consumer vulnerability in the marketplace

Spencer Ross, University of Massachusetts Lowell
Adrienne Muldrow, East Carolina University
Pia Albinsson, Appalachian State University
Samuelson Appau, Melbourne Business School
Lagnajita Chatterjee, Worcester State University
Charlene Dadzie, University of South Alabama
Shelle Santana, Bentley University/Harvard Business School

Award Amount: $2,000

The (In)authentic Self at Work and Donation Behavior

Hean Tat Keh, Monash University
Nu Ree Ha, Concordia University

Award Amount: $1,500

Consumer Choice in the Age of Ecological Crises: Understanding the Implications of Voluntary Childlessness and its Consequences for Consumer and Societal Well-Being

Boris Collet, University of Lille

Award Amount: $2,000

The Impact of Financial Infidelity Asymmetry on Couples’ Financial and Relationship Well-Being

Hristina Nikolova, Boston College
Jenny Olson, Indiana University
Joe Gladstone, University of Colorado Boulder

Award Amount: $2,500

Credit Card as a Tool to Diminish Financial Constraints of the Low-Income

Farah Diba Abrantes-Braga, Insper Institute of Education and Research
Danny Claro, Insper Institute of Education and Research
Diogo Hildebrand, Baruch College
Manuela Dantas, The California State University

Award Amount: $1,500

RECYLCING PIETY: RESPONSIBILIZING RELIGIOUS CONSUMERS

Krishanu Rakshit, Indian Institute of Management Calcutta
Saurabh Shinde, Indian Institute of Management Calcutta
Bhupesh Manoharan, Master's Union School of Business

Award Amount: $1,000

Social Change via Relational Engagement: Redeeming Women’s Power

Ellen Campos Sousa, Gardner-Webb University
Luciana Freire, Unichristus
Jayati Sinha, Florida International University
Severina Faustino Duarte, Community Stakeholder

Award Amount: $1,500

Gaze Guided Nutritional Information Retrieval and Consumer Food Decisions

Wenjie Han, Cornell University
Anne Hamby, Boise State University
Melissa Bublitz, University of Wisconsin Oshkosh
Peter Kiefer, ETH Zurich
Tiffany Kwok, ETH Zurich

Award Amount: $1,500

The Effect of QR Codes on Overconsumption

Ganga Urumutta Hewage, Bryant University
Laura Boman, Mercer University

Award Amount: $1,500

Discovering Positive and Negative Outcomes of Metaverse Uses

Dooyoung Choi, Old Dominion University

Award Amount: $2,000

Observing the Earth from Space: Does Experiencing the Overview Effect Increase Sustainable Consumption?

Femke van Horen, Vrije Universiteit Amsterdam

Award Amount: $2,000

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TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

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While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.

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