TCR Conferences



TCR 2021 was hosted virtually by the University of Virginia's

McIntire School of Commerce from June 28-29, 2021  

The co-organizers were David Mick and Rick Netemeyer.

Applications for the next TCR dialogical conference are not yet open  


See the conference website for details about TCR 2021. 

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Stay tuned for upcoming information about our next TCR conferences.

For more on TCR’s vision for the future, see below for the closing plenary session presentation by Brennan Davis, Chairperson of the TCR Advisory Board.  


The Dialogical Conference

Our dialogical conference is a space of possibility where small groups of researchers who share common commitments to social problems can come together for an extended period to engage in democratic dialogue.  In a relaxed setting, scholars with different levels of experience can leverage their distributed wisdom to think expansively. This is an open process driven by curiosity and collaboration.


The conference has three tracks. Track 1 includes building a social network of researchers who are interested in the focal TCR-related issue. Track 2  involves teams of researchers who have already made the commitment to work together furthering their empirical work they started before the conference.  Track 3 involves working with collaborators to implement solutions.


Past conference participants have successfully collaborated on published research articles and built the capacity to do transformative work.


See What People are Saying about the TCR Dialogical Experience and How a Dialogical Conference is Different from a Conventional Conference .

Past Dialogical Conferences

Our last dialogical conference was hosted by the College of Business at Florida State University in May 2019.


Read the proceedings from these and all the past conferences. 

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Associated Conferences

TCR has a wide-spanning group of members whose work is featured at many associated conferences. 

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photo and video gallery

Relive Past TCR Conferences

Check out the photos from TCR2019, hosted by Florida State University.

TCR 2019

Check the videos of the plenary sessions of TCR2021, hosted by the University of Virginia's McIntire School of Commerce:

Conference welcome by Nicole Thorne Jenkins, the John A. Griffin Dean of the McIntire School of Commerce at the University of Virginia.

Closing plenary session presentation by Brennan Davis, Chairperson of the TCR Advisory Board.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.