Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 


We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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August 17, 2021

New TCR Listserv

TCR has now a new Listserv. If you want to send any announcements to the listserv, you should do so by emailing

To subscribe to TCR's listserv, follow these steps:

1. Email

2. Put in the message of your email "Subscribe TCR-L Your Name" (replace 'Your Name' with your full name)

3. Leave the subject line blank.

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May 05, 2021

TCR's Special Issue in JPP&M Now Available

The lastest TCR Special Issue is now available in the current issue of the Journal of Public Policy & Marketing.

Volume 40, Issue 2.

Check out the editorial by Martin Mende & Maura L. Scott, "May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World"

For the content of the issue, click on 'read more'

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If you have a recent news item you'd like us to distribute, contact us at

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

TCR Fall 2021 Zoom Seminar Series

When:  Monday, November 15

Where: Virtual platform

TCR’s Executive Leadership and Social Impact Council’s October Zoom Workshop will feature Marlon Skenandore, Director, Oneida Nation Emergency Food Pantry. Marlon will talk about his organization’s work to provide food access and combat hunger on Monday, November 15 at 4pm Eastern/3pm Central/2pm Mountain/1pm Pacific/10pm Central Europe/9pm London


Registration is required: 

Registration link

After registering, you will receive a confirmation email containing information about joining the meeting. 

Please share this workshop info and invite with your colleagues and doctoral students — all are welcome.

If you have questions about the Zoom workshops, contact Beth Vallen,, or Laura Peracchio,

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2021 ANZMAC - Deadline for submissions

The 2021 Australian and New Zealand Marketing Academy Conference (ANZMAC) is being hosted by the University of Melbourne. Submissions from the TCR community to the Transformative Consumer Research and Public Policy Track are encouraged. Submissions can be for In-Person or Online.

When: November 29th - December 1st

Submission deadline: July 12th

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Special Issue Call for Papers: Mitigation in Marketing


SI Editors: Current co-editors and associate editors of JMR, plus guest associate editors

Submission Deadline: January 15, 2022

Special Issue Planned Date: 2023

The Journal of Marketing Research Special Issue editorial team welcomes all approaches to examining relevant issues, including behavioral, empirical, analytical, and strategy-based perspectives on mitigation in marketing (MiM)

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Special Issue Call for Papers: Climate Change - Consumer Understanding, Response, and Interventions


SI Editors: Karen Page Winterich, Rebecca Walker Reczek, Bryan Bollinger

Submission window: February 1- April 1, 2022

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Special Issue Call for Papers: Intersecting the Body


SI Editors: Zeynep Arsel, Søren Askegaard, Maria Carolina Zanette, Gaël Bonnin

Submission Deadline: 31 March 2022

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 If you have an upcoming event or call you'd like us to distribute, contact us at

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Rethinking Service Systems and Public Policy: A Transformative Refugee Service Experience Framework

Silke Boenigk
Raymond Fisk
Sertan Kabadayi
Linda Alkire

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The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Ann M. Mirabito
Cele C. Otnes
Elizabeth Crosby
David B. Wooten
Jane E. Machin
Chris Pullig
Natalie Ross Adkins
Susan Dunnett
Kathy Hamilton
Kevin D. Thomas
Marie A. Yeh
Cassandra Davis
Johanna F. Gollnhofer
Aditi Grover
Jess Matias
Natalie A. Mitchell
Edna G. Ndichu
Nada Sayarh
Sunaina Velagaleti

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Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Melissa G. Bublitz
Jennifer Edson Escalas
Laura A. Peracchio
Pia Furchheim
Stacy Landreth Grau
Anne Hamby
Mark J. Kay
Mark R. Mulder
Andrea Scott

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A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Madhubalan Viswanathan
Sara Baskentli
Samanthika Gallage
Diane M. Martin

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Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice 

David Glen Mick
Susan M. Broniarczyk
Jonathan Haidt

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The experiential pleasure of food: A savoring journey to food well-being

Wided Batat
Paula C. Peter
Emily M. Moscato
Iana A. Castro
Steven Chan
Sunaina Chugani
Adrienne Muldrow

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.