Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions
Marlys J. Mason
John F. Tanner
Maria Piacentini
Dan Freeman
Trena Anastasia
Wided Batat
Wendy Boland
Murad Canbulut
Jenna Drenten
Anne Hamby
Priyam Rangan
Zhiyong Yang
Featured
Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit
Casey Newmeyer
Dee Warmath
Genevieve E. O'Connor
Nancy Wong
Featured
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis
Laurel Steinfield
Diane Holt
Featured
The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
Yuliya Komarova Loureiro
Sara Baskentli
Stefanie M. Tignor
Julia Bayuk
Gergana Y. Nenkov
Dave Webb
Featured
Food access for all: Empowering innovative local infrastructure
Melissa G. Bublitz
Laura A. Peracchio
Charlene A. Dadzie
Jennifer Edson Escalas
Jonathan Hansen
Martina Hutton
Gia Nardini
Carrie Absher
Andrea Heintz Tangari
Featured
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
L.J. Shrum
Nancy Wong
Farrah Arif
Sunaina K. Chugani
Alexander Gunz
Tina M. Lowrey
Agnes Nairn
Mario Pandelaere
Spencer M. Ross
Ayalla Ruvio
Kristin Scott
Jill Sundie
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