Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being
Lauren G. Block
Sonya A. Grier
Terry L. Childers
Brennan. Davis
Jane E. J. Ebert
Shiriki Kumanyika
Russell N. Laczniak
Jane E. Machin
Carol M. Motley
Laura Peracchio
Simone Pettigrew
Maura Scott
Mirjam N. G. van Ginkel Bieshaar
Featured
Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti
Aliakbar Jafari
Wided Batat
Aurelie Broeckerhoff
Ayla Özhan Dedeoglu
Catherine Demangeot
Eva Kipnis
Andrew Lindridge
Lisa Peñaloza
Chris Pullig
Fatima Regany
Elif Ustundagli
Michelle F. Weinberger
Featured
You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change
Ann M. Mirabito
Leonard L. Berry
Featured
Assessing the Societal Impact of Research: The Relational Engagement Approach
Julie L. Ozanne
Brennan Davis
Jeff B. Murray
Sonya Grier
Ahmed Benmecheddal
Hilary Downey
Akon E. Ekpo
Marion Garnier
Joel Hietanen
Marine Le Gall-Ely
Anastasia Seregina
Kevin D. Thomas
Ekant Veer
Featured
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Clifford Shultz
Jaime Sierra
Julia R. Pennington
Maria Hokkinen
Renu Emile
Marcos Santos
Ingrid Becker
Alexander V. Krasnikov
Andres Barrios
Aronte M. Bennett
Featured
A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
David Glen Mick
Stephen A. Spiller
Anthony J. Baglioni
If you have a publication that you would like to feature on this page, please fill out this form.