Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being
Lauren G. Block
Sonya A. Grier
Terry L. Childers
Jane E. J. Ebert
Russell N. Laczniak
Jane E. Machin
Carol M. Motley
Mirjam N. G. van Ginkel Bieshaar
Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti
Ayla Özhan Dedeoglu
Michelle F. Weinberger
You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change
Ann M. Mirabito
Leonard L. Berry
Assessing the Societal Impact of Research: The Relational Engagement Approach
Julie L. Ozanne
Jeff B. Murray
Akon E. Ekpo
Marine Le Gall-Ely
Kevin D. Thomas
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Julia R. Pennington
Alexander V. Krasnikov
Aronte M. Bennett
A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
David Glen Mick
Stephen A. Spiller
Anthony J. Baglioni
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