Recent News and Updates Upcoming Events Our Research

Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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May 17, 2023

TCR Dialogical Conference 2023

Registration for the TCR Dialogical Conference is closing soon.

Register now.

For those finalizing funding or travel, a short extension has been granted.

Revised deadline: Tuesday May 30th 2023.

To register go here: https://www.tcr2023rhul.com/registration 

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April 28, 2023

Transformative Topics


In April, in recognition of Earth Day, this week we feature work that assess sustainable living.


Read the article: 

Garnelo-Gomez, Irene, Kevin Money, and David Littlewood. "From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living."  (2022) European Journal of Marketing, 56 (12), 3272-3312. https://doi.org/10.1108/EJM-03-2020-0226


To learn more about how this article came about, click "Read more"

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April 28, 2023

Transformative Topics


In April, in recognition of Financial Literacy month, we feature work that emerged from a TCR working group and TCR special issue on the subject.


Read the article: 

O'Connor, Genevieve E., Casey E. Newmeyer, Nancy Yee Ching Wong, Julia B. Bayuk, Laurel A. Cook, Yuliya Komarova, Cazilla Loibl, L. Lin Ong, and Dee Warmath. "Conceptualizing the multiple dimensions of consumer financial vulnerability." Journal of Business Research 100 (2019): 421-430. https://doi.org/10.1016/j.jbusres.2018.12.033


To learn more about how this article came about, click "Read more"

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April 28, 2023

Transformative Topics


For March's Transformative Topics, in recognition of International Women's Day, we focus on gender and transformative approaches advancing work in this area. This week we are featuring GENMAC (Gender, Markets, and Consumers) – www.genmac.co.

 

GENMAC is a global academic and advocacy community committed to:

1) Bringing together voices of all constituents interested in gender, marketing and consumer behavior research;

2) Supporting research to advance our knowledge on gender, markets, and consumers; and

3) Advocating for addressing discrimination, harassment, and assault in the marketing academy and society-at-large.


To learn more about GENMAC and the work it does, click "Read more"

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April 28, 2023

Transformative Topics


For March's Transformative Topics, in recognition of International Women's Day, we feature an article on gender injustices and transformative approaches to addresses these injustices. 


Read the article: 

Wendy Hein, Laurel Steinfield, Nacima Ourahmoune, Catherine A. Coleman, Linda Tuncay Zayer, and Jon Littlefield (2016). Gender Justice and the Market: A Transformative Consumer Research Perspective. Journal of Public Policy & Marketing, 35(2), Pages 223-236. https://doi.org/10.1509/jppm.15.146

 

To learn more about how this article came about, click "Read more"

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February 24, 2023

Transformative Topics


Welcome to February's Transformative Topics. In recognition of Black History Month, we feature an article that can expand our pedagogical toolbox and help us have important conversations in our classrooms about race and racism in the marketplace. 



Read the article: 

Kevin D. Thomas, and Naya Jones. (2019) "Critical reflexivity: Teaching about race and racism in the advertising classroom." Advertising & Society Quarterly 20 (2).

doi:10.1353/asr.2019.0013

 

To learn more about how this article came about, click "Read more"

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

 

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

MASSIG - Marketing & Society Special Interest Group of AMA

Invitation to join the MASSIG community!


MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.

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TCR Dialogical Conference

Get ready for TCR's 2023 Dialogical Conference!!


When: June 18-20 2023

Venue: Royal Holloway, University of London, UK


Co-chairs: Martina Hutton, Aronte Bennet and Eva Kipnis

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Gender Justice and the Market: A Transformative Consumer Research Perspective

Wendy Hein
Laurel Steinfield
Nacima Ourahmoune
Catherine A. Coleman
Linda Tuncay Zayer
Jon Littlefield

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Featured

Marketing #neurodiversity for well-being

Josephine Go Jefferies
Wasim Ahmed

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Featured

Transforming Consumer Health

Debra L. Scammon
Punam A. Keller
Pia A. Albinsson
Shalini Bahl
Jesse R. Catlin
Kelly L. Haws
Jeremy Kees
Tracey King
Elizabeth Gelfand Miller
Ann M. Mirabito
Paula C. Peter
Robert M. Schindler

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Featured

From holistically to accidentally sustainable: A study of motivations and identity expression in sustainable living

Irene Garnelo-Gomez
Kevin Money
David Littlewood

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Featured

Collaborative Art: A Transformational Force within Communities

Melissa G. Bublitz
Tracy Rank-Christman
Luca Cian
Xavier Cortada
Adriana Madzharov
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Aparna Sundar
Ngoc (Rita) To
Claudia Townsend

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Featured

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Madhubalan Viswanathan
Sara Baskentli
Samanthika Gallage
Diane M. Martin
Maria Ramirez-Grigortsuk
Saroja Subrahmanyan

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.