Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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May 13, 2022

Transformative Topics

This month, in recognition that May is the EU's Diversity Month, we continue our Transformative Topics by showcasing work that identifies institutional barriers to 'Diversity-and-Inclusion-Engaged Marketing'  and provides guidance for enhancing multicultural marketplace and wellbeing. Read:

 

Eva Kipnis, Catherine Demangeot, Chris Pullig,  Samantha N.N. Cross,  Charles Chi Cui, Cristina Galalae,  Shauna Kearney, Tana Cristina Licsandru, Carlo Man, Veronica Martin Ruiz, Samantha Swanepoel, Lizette Vorster, and Jerome D. Williams (2021). Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being. Journal of Public Policy & Marketing, 40(2), Pages 143-164.

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May 06, 2022

Transformative Topics


This month we start off our Transformative Topics series by bringing awareness to mental health given that it is Mental Health Awareness Month in the US. We will also explore diversity and intersectionality, in recognition that May is EU's Diversity Month. For this first week we combine both topics, beginning with a foundational article on stigma and the marketplace given that mental health and diverse consumers frequently experience stigma and discrimination in the marketplace. Read:


Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby, David B. Wooten, Jane E. Machin, Chris Pullig, Natalie Ross Adkins, Susan Dunnett, Kathy Hamilton, Kevin D. Thomas, Marie A. Yeh, Cassandra Davis, Johanna F. Gollnhofer, Aditi Grover, Jess Matias, Natalie A. Mitchell, Edna G. Ndichu, Nada Sayarh, and Sunaina Velagaleti (2016). The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

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May 01, 2022

Transformative Topics


This week in Transformative Topics, in honor of financial literacy month, we encourage you to explore how financial literacy forms a key part of marketplace and sustainability literacy in subsistence marketplaces. Read:


Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage, and Diane M. Martin (2021) A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

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April 21, 2022

Transformative Topics


Welcome to Transformative Topics. In continuation of this month's topic on financial literacy, in honor of Financial Literacy Month, we encourage you to read the insightful article by:


Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov and Maura L. Scott (2020) Improving financial inclusion through communal financial orientation: How financial service providers can better engage consumers in banking deserts.


This article links wellbeing to financial inclusion and explores the divide that we can see between consumers.

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April 15, 2022

Transformative Topics