Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being
George R. Milne
Spencer M. Ross
David Glen Mick
Sonya A. Grier
Sunaina K. Chugani
Steven S. Chan
Joshua D. Dorsey
Robert M. Schindler
Mitchel R. Murdock
Mindfulness-based transformational learning for managing impulse buying
Patriya Silpakit Tansuhaj
Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices
Kelly L. Haws
Peggy J. Liu
Steven K. Dallas
Christina A. Roberto
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Amanda J. Broderick
Natalie Ross Adkins
Nakeisha S. Ferguson
Geraldine Rosa Henderson
James M. Mandiberg
Rene Dentiste Mueller
Miguel Angel Zúñiga
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Julia R. Pennington
Alexander V. Krasnikov
Aronte M. Bennett
Assessing the Societal Impact of Research: The Relational Engagement Approach
Julie L. Ozanne
Jeff B. Murray
Akon E. Ekpo
Marine Le Gall-Ely
Kevin D. Thomas
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