Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
If you have a recent news item you'd like us to distribute, contact us at email@example.com
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at firstname.lastname@example.org
Get to Know Us
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Rethinking Service Systems and Public Policy: A Transformative Refugee Service Experience Framework
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Ann M. Mirabito
Cele C. Otnes
David B. Wooten
Jane E. Machin
Natalie Ross Adkins
Kevin D. Thomas
Marie A. Yeh
Johanna F. Gollnhofer
Natalie A. Mitchell
Edna G. Ndichu
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Melissa G. Bublitz
Jennifer Edson Escalas
Laura A. Peracchio
Stacy Landreth Grau
Mark J. Kay
Mark R. Mulder
A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania
Diane M. Martin
Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice
David Glen Mick
Susan M. Broniarczyk
The experiential pleasure of food: A savoring journey to food well-being
Paula C. Peter
Emily M. Moscato
Iana A. Castro
If you have a publication that you would like to feature on this page, please fill out this form.