Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti
Ayla Özhan Dedeoglu
Michelle F. Weinberger
The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
Yuliya Komarova Loureiro
Stefanie M. Tignor
Gergana Y. Nenkov
Consumer wisdom: a theoretical framework of five integrated facets
Michael Gerhard Luchs
David Glen Mick
Materialism: the good, the bad, and the ugly
L. J. Shrum
Tina M. Lowrey
Ayalla A. Ruvio
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
Kristine de Valck
Clifford J. Shultz II
Katharina C. Husemann
Marius K. Luedicke
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Ann M. Mirabito
Cele C. Otnes
David B. Wooten
Jane E. Machin
Natalie Ross Adkins
Kevin D. Thomas
Marie A. Yeh
Johanna F. Gollnhofer
Natalie A. Mitchell
Edna G. Ndichu
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