Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 


We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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May 05, 2021

TCR's Special Issue in JPP&M Now Available

The lastest TCR Special Issue is now available in the current issue of the Journal of Public Policy & Marketing.

Volume 40, Issue 2.

Check out the editorial by Martin Mende & Maura L. Scott, "May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World"

For the content of the issue, click on 'read more'

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February 10, 2021

Registration Open for TCR's 2021 Dialogical Conference

If you have been formally accepted to one of the TCR Conference tracks, registration is now open.

To register, click here

Register by June 1st, 2020.

The 25 tracks for TCR's 2021 Dialogical Conference can be viewed by visiting the conference website at: 

The conference will be held virtually from June 28th-29th, 2021.

If you have not been accepted to one of the tracks, be sure to follow our social media accounts (twitter, instagram, facebook) for updates about the conference outcomes.

See the conference website for more information.

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August 14, 2020

Thomas C. Kinnear Award 2020 Winner

The Journal of Public Policy & Marketing (JPP&M) awarded the 2020 Thomas C. Kinnear Award to “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process” which appeared in the September 2016 issue (Vol. 35, No. 2) of JPP&M. The article was authored by a team that included Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari.

The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement

When a scholarly publisher endorses the statement that Black Lives Matter, especially in the context of current societal tensions in the US and other countries, it needs to do more than just echo it.

To support the above statement and the Black Lives Matter movement, and to amplify Black voices, Springer has selected a freely available collection of relevant content.

This includes the book edited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace 

To download the book, go here.

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June 29, 2020

JPP&M offers supporting material to help academics navigate Covid-19

As a number of marketing journals are recognizing the way Covid-19 has disrupted academic life, many publishers and journals are providing academics with supporting resources. JPP&M has curated resources to "spark inspiration, provide support, and give hope -- many of the things necessary to overcome adversity and the crisis our world is facing". Check out the curated resources that strikes to help academics creatively continue their work. 

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Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

ACR-TCR 2021 Grants: Now open for submissions!

For 2021, TCR will again sponsor a two-tier research project-funding framework.
• Tier 1 funding generally retains the process we used in the past.
• Tier 2 funding aims to support high-potential projects that were already vetted through initial inquiry and are seeking to expand on insights already gained.

Deadline: June 1, 2021 

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Special Issue Call for Papers: GenderS and Consumer Well-being


SI Editors: Laurel Steinfield, Martina Hutton, and Mohammed Cheded

Submission window: Jan 1-June 14th, 2021

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ASCON - Alliance Student Conference (Virtual)

Theme: "Global Crises: Business Disruptions and Responses"

Crises, such as COVID-19, often disrupt, and most creatively so, the business paradigm and finally lead to a dynamic macro transformation. ASCON 2021 is a unique student-driven platform designed by Alliance University, Bangalore, India, for students and research scholars from across the globe to showcase their research skills and get trained through workshops by internationally acclaimed experts. 

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MPPC Session: Transformative Consumer Research and the United Nations 2030 Agenda for Sustainable Development

JPP&M's Special Issue on TCR is going to be featured at a Plenary Session at the upcoming 2021 Marketing & Public Policy Conference (MPPC), which will be a virtual event.

WhenFriday, June 25, 9:30 am (EST).


The goal of this session is to share key insights from the collection of articles from the JPPM-TCR special issue and further promote related research inspired by the United Nations Sustainable Development Goals (please see here:

Discussion on this topic have already started with the JPPM editorial “May the Force Be With You: Expanding the Scope of Marketing Research as a Force for Good in a Sustainable World 


Register for the Marketing & Public Policy Conference - 

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TCR’s Dialogical Conference

Co-chairs: David Mick & Rick Netemeyer

When: Mon, June 28 - Tues, June 29th 2021

Where: Virtual platform, supported by the University of Virginia’s McIntire School of Commerce,  Charlottesville, Virginia, USA

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Special Issue Call for Papers: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives


SI Editors: Lauren Gurrier, Jenna Drenten, and Crystal Abidin

Submission window: until Sept 1, 2021

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 If you have an upcoming event or call you'd like us to distribute, contact us at

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Collaborative Art: A Transformational Force within Communities

Melissa G. Bublitz
Tracy Rank-Christman
Luca Cian
Xavier Cortada
Adriana Madzharov
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Aparna Sundar
Ngoc (Rita) To
Claudia Townsend

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Transforming Poverty-Related Policy with Intersectionality

Canan Corus
Bige Saatcioglu
Carol Kaufman-Scarborough
Christopher P. Blocker
Shikha Upadhyaya
Samuelson Appau

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Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services

Laurel Anderson
Jelena Spanjol
Josephine Go Jefferies
Amy L. Ostrom
Courtney Nations Baker
Sterling A. Bone
Hilary Downey
Martin Mende
Justine M. Rapp

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Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing

David Glen Mick
Thomas S. Bateman
Richard J. Lutz

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Consumer ethnicity three decades after: a TCR agenda

Luca M. Visconti
Aliakbar Jafari
Wided Batat
Aurelie Broeckerhoff
Ayla Özhan Dedeoglu
Catherine Demangeot
Eva Kipnis
Andrew Lindridge
Lisa Peñaloza
Chris Pullig
Fatima Regany
Elif Ustundagli
Michelle F. Weinberger

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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Yuliya Komarova Loureiro
Sara Baskentli
Stefanie M. Tignor
Julia Bayuk
Gergana Y. Nenkov
Dave Webb

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.