Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 


We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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November 15, 2021

2022 TCR Impact Festival

The 1st biennial TCR Impact Festival is August 10-11, 2022, in Chicago, co-hosted by the University of Illinois at Chicago and the American Marketing Association (AMA). It is a pre-conference to 2022 Summer AMA.

Co-chairs: Chris BlockerDavid CrockettBrennan DavisBenet Deberry-Spence, and Julie Ozanne

Save the date!

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November 04, 2021

Watch June Cotte's ACR Presidential Address

As ACR’s internal arm of intra-disciplinary work on social issues, TCR stands behind this message: let's band together and integrate insights to build better knowledge of consumers to tackle critical social problems. 

Click here to watch June Cotte's ACR 2021 Presidential Address.

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August 17, 2021

New TCR Listserv

TCR has now a new Listserv. If you want to send any announcements to the listserv, you should do so by emailing

To subscribe to TCR's listserv, follow these steps:

1. Email

2. Put in the message of your email "Subscribe TCR-L Your Name" (replace 'Your Name' with your full name)

3. Leave the subject line blank.

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May 05, 2021

TCR's Special Issue in JPP&M Now Available

The lastest TCR Special Issue is now available in the current issue of the Journal of Public Policy & Marketing.

Volume 40, Issue 2.

Check out the editorial by Martin Mende & Maura L. Scott, "May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World"

For the content of the issue, click on 'read more'

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Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

Special Issue Call for Papers: Mitigation in Marketing


SI Editors: Current co-editors and associate editors of JMR, plus guest associate editors

Submission Deadline: January 15, 2022

Special Issue Planned Date: 2023

The Journal of Marketing Research Special Issue editorial team welcomes all approaches to examining relevant issues, including behavioral, empirical, analytical, and strategy-based perspectives on mitigation in marketing (MiM)

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Special Issue Call for Papers: Climate Change - Consumer Understanding, Response, and Interventions


SI Editors: Karen Page Winterich, Rebecca Walker Reczek, Bryan Bollinger

Submission window: February 1- April 1, 2022

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2022 TCR-AMA Impact Festival

Topic: Best Practices and Scholarship for Impact

Transformative Consumer Research and the American Marketing Association are hosting the first Impact Festival to celebrate research that has had societal impact and build capacity to accelerate even greater impact. We are generating best practices and scholarship for doing impactful research. If you have ever wondered how you might amplify the impact of your research and help people and organizations use your findings for positive social change, this conference is for you.

When: August 10-11, 2022

Where: Co-Hosted by the University of Illinois at Chicago and the 2022 Summer AMA Preconference

Submission Deadline: Feb 15, 2022

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Special Issue Call for Papers: Intersecting the Body


SI Editors: Zeynep Arsel, Søren Askegaard, Maria Carolina Zanette, Gaël Bonnin

Submission Deadline: 31 March 2022

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 If you have an upcoming event or call you'd like us to distribute, contact us at

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions

Marlys J. Mason
John F. Tanner
Maria Piacentini
Dan Freeman
Trena Anastasia
Wided Batat
Wendy Boland
Murad Canbulut
Jenna Drenten
Anne Hamby
Priyam Rangan
Zhiyong Yang

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Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice 

David Glen Mick
Susan M. Broniarczyk
Jonathan Haidt

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Tailored Educational Approaches for Consumer Health: A Model to Address Health Promotion in an Era of Personalized Medicine

Wendy F. Cohn
Jason Lyman
Donna K. Broshek
Thomas M. Guterbock
David Hartman
Mable Kinzie
David Mick
Aaron Pannone
Vanessa Sturz
Jane Schubart
Arthur T. Garson

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The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski
Jessica Chelekis
Benet DeBerry-Spence
Bernardo Figueiredo
Olga Kravets
Krittinee Nuttavuthisit
Lisa Peñaloza
Johanna Moisander

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Conceptualizing the multiple dimensions of consumer financial vulnerability

Genevieve E. O'Connor
Casey E. Newmeyer
Nancy Yee Ching Wong
Julia B. Bayuk
Laurel A. Cook
Yuliya Komarova
Cazilla Loibl
L. Lin Ong
Dee Warmath

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Transforming community well-being through patients' lived experiences

Andrew S. Gallan
Janet R. McColl-Kennedy
Tatiana Barakshina
Bernardo Figueiredo
Josephine Go Jefferies
Johanna Gollnhofer
Sally Hibbert
Nadina Luca
Sanjit Roy
Jelena Spanjol
Heidi Winklhofer

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.