Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Tailored Educational Approaches for Consumer Health: A Model to Address Health Promotion in an Era of Personalized Medicine
Wendy F. Cohn
Donna K. Broshek
Thomas M. Guterbock
Arthur T. Garson
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
Kristine de Valck
Clifford J. Shultz II
Katharina C. Husemann
Marius K. Luedicke
Conceptualizing a transformative research agenda
A. Fuat Fırat
Julie L. Ozanne
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
Richie L. Liu
The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association
David Glen Mick
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being
George R. Milne
Spencer M. Ross
David Glen Mick
Sonya A. Grier
Sunaina K. Chugani
Steven S. Chan
Joshua D. Dorsey
Robert M. Schindler
Mitchel R. Murdock
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