Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
If you have a recent news item you'd like us to distribute, contact us at email@example.com
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at firstname.lastname@example.org
Get to Know Us
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
The low literate consumer
Natalie Ross Adkins
Julie L Ozanne
The experiential pleasure of food: A savoring journey to food well-being
Paula C. Peter
Emily M. Moscato
Iana A. Castro
Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
David Glen Mick
Thomas S. Bateman
Richard J. Lutz
How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being
John G. Lynch Jr.
Beyond Poverty: Social Justice in a Global Marketplace
Jerome D Williams
Stacey Menzel Baker
Geraldine Rosa Henderson
Peggy Sue Loroz
Financial Literacy, Financial Education, and Downstream Financial Behaviors
John G. Lynch Jr.
Richard G. Netemeyer
If you have a publication that you would like to feature on this page, please fill out this form.