Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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September 13, 2020

Tracks for TCR's 2021 Dialogical Conference Announced

The tracks for TCR's 2021 Dialogical Conference have now been confirmed. To view the 25 tracks, visit the conference website at: 

https://tcr2021.mcintire.virginia.edu/ 


The conference will be held virtually from June 28th-29th, 2021.


See the conference website for more information.

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August 14, 2020

Thomas C. Kinnear Award 2020 Winner

The Journal of Public Policy & Marketing (JPP&M) awarded the 2020 Thomas C. Kinnear Award to “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process” which appeared in the September 2016 issue (Vol. 35, No. 2) of JPP&M. The article was authored by a team that included Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari.


The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement

When a scholarly publisher endorses the statement that Black Lives Matter, especially in the context of current societal tensions in the US and other countries, it needs to do more than just echo it.

To support the above statement and the Black Lives Matter movement, and to amplify Black voices, Springer has selected a freely available collection of relevant content.


This includes the book edited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace 

To download the book, go here.


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June 29, 2020

JPP&M offers supporting material to help academics navigate Covid-19

As a number of marketing journals are recognizing the way Covid-19 has disrupted academic life, many publishers and journals are providing academics with supporting resources. JPP&M has curated resources to "spark inspiration, provide support, and give hope -- many of the things necessary to overcome adversity and the crisis our world is facing". Check out the curated resources that strikes to help academics creatively continue their work. 

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June 29, 2020

Broadening the Impact of Transformative Consumer Research

The 2020 Marketing and Public Policy conference included a great session on converting TCR research insights into action.


Watch it!

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

Special Issue Call for Papers: GenderS and Consumer Well-being

JOURNAL OF CONSUMER AFFAIRS


SI Editors: Laurel Steinfield, Martina Hutton, and Mohammed Cheded

Submission window: Jan 1-March 31st, 2021

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Seminar: Standing Rock: Decolonizing Creative Practice in the Environmental Justice Movement

On Thursday, January 21st, 5:30-6:30 pm (EST), the Mural Arts Institute and its Executive Director, Netanel Portier, a member of the TCR Council, is hosting a Zoom seminar on environmental justice.

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Special Issue Call for Papers: Mental Health and the Marketplace

JOURNAL OF CONSUMER MARKETING


SI Editors: Ann Mirabito, Jane Machin, Beth Crosby, Natalie Ross Adkins, and Justine Rapp Farrell

Submission window: Dec 1, 2020 - Jan 24, 2021

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Tailored Educational Approaches for Consumer Health: A Model to Address Health Promotion in an Era of Personalized Medicine

Wendy F. Cohn
Jason Lyman
Donna K. Broshek
Thomas M. Guterbock
David Hartman
Mable Kinzie
David Mick
Aaron Pannone
Vanessa Sturz
Jane Schubart
Arthur T. Garson

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Featured

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andrés Barrios
Kristine de Valck
Clifford J. Shultz II
Olivier Sibai
Katharina C. Husemann
Matthew Maxwell-Smith
Marius K. Luedicke

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Featured

Conceptualizing a transformative research agenda

David Crockett
Hilary Downey
A. Fuat Fırat
Julie L. Ozanne
Simone Pettigrew

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Featured

Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation

Todd Weaver
Mark Mulder
Leslie Koppenhafer
Kristin Scott
Richie L. Liu

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Featured

The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association

David Glen Mick

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Featured

Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

Shalini Bahl
George R. Milne
Spencer M. Ross
David Glen Mick
Sonya A. Grier
Sunaina K. Chugani
Steven S. Chan
Stephen Gould
Yoon-Na Cho
Joshua D. Dorsey
Robert M. Schindler
Mitchel R. Murdock
Sabine Boesen-Mariani

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.