Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
If you have a recent news item you'd like us to distribute, contact us at firstname.lastname@example.org
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at email@example.com
Get to Know Us
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Collaborative Art: A Transformational Force within Communities
Melissa G. Bublitz
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Ngoc (Rita) To
Transforming Poverty-Related Policy with Intersectionality
Christopher P. Blocker
Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services
Josephine Go Jefferies
Amy L. Ostrom
Courtney Nations Baker
Sterling A. Bone
Justine M. Rapp
Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
David Glen Mick
Thomas S. Bateman
Richard J. Lutz
Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti
Ayla Özhan Dedeoglu
Michelle F. Weinberger
The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
Yuliya Komarova Loureiro
Stefanie M. Tignor
Gergana Y. Nenkov
If you have a publication that you would like to feature on this page, please fill out this form.