Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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September 13, 2020

TCR 2020-21 Grants Announced: over $41,800 Awarded

The ACR Board and Sheth Foundation are continuing to generously provide funds to support the ACR TCR grant competition.


This year over $41,800 was awarded, with 20 grant submissions funded.


Recipients represent collaborative teams spanning the world, with work exploring topics including affects of Covid 19, social media, responses to hunger, and testing interventions to reduce social stigma related to mental health or to improve healthy food consumption.

For more details on grants, see our Grant webpage

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September 13, 2020

Tracks for TCR's 2021 Dialogical Conference Announced

The tracks for TCR's 2021 Dialogical Conference have now been confirmed. To view the 25 tracks, visit the conference website at: 

https://tcr2021.mcintire.virginia.edu/ 


The conference will be held virtually from June 28th-29th, 2021.


Those interested in participation who are not in a track, can apply to one of the 13 Track 1 options. Deadline for Track 1 applications is Nov 1, 2020.


See the conference website for more information.

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August 14, 2020

Thomas C. Kinnear Award 2020 Winner

The Journal of Public Policy & Marketing (JPP&M) awarded the 2020 Thomas C. Kinnear Award to “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process” which appeared in the September 2016 issue (Vol. 35, No. 2) of JPP&M. The article was authored by a team that included Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari.


The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement

When a scholarly publisher endorses the statement that Black Lives Matter, especially in the context of current societal tensions in the US and other countries, it needs to do more than just echo it.

To support the above statement and the Black Lives Matter movement, and to amplify Black voices, Springer has selected a freely available collection of relevant content.


This includes the book edited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace 

To download the book, go here.


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June 29, 2020

JPP&M offers supporting material to help academics navigate Covid-19

As a number of marketing journals are recognizing the way Covid-19 has disrupted academic life, many publishers and journals are providing academics with supporting resources. JPP&M has curated resources to "spark inspiration, provide support, and give hope -- many of the things necessary to overcome adversity and the crisis our world is facing". Check out the curated resources that strikes to help academics creatively continue their work. 

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

Special Issue Call for Papers: Pandemics and Consumer Well-being

JOURNAL OF CONSUMER AFFAIRS


SI Editors: Elizabeth Minton, Debasis Pradhan, Arindam Das, and Himardi R. Chaudhhuri

Submission window: until Oct 31, 2020

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TCR's 2021 Dialogical Conference - Apply to a Track 1

TCR's 2021 Dialogical Conference is to be held virtually from June 28-29, 2021. 

The conference, which is based on a dialogical model of research collaboration, in which participants convene in small groups to discuss how to advance the research areas of focus, has 13 different Track 1 options to which interested academics or practitioners can apply.


For a list of the track options, refer to the conference website.


Deadline for applications to a Track 1 session: Nov 1, 2020. 

Notifications for acceptance to Track 1: Dec 1, 2020.

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Special Issue Call for Papers: GenderS and Consumer Well-being

JOURNAL OF CONSUMER AFFAIRS


SI Editors: Laurel Steinfield, Martina Hutton, and Mohammed Cheded

Submission window: Jan 1-March 31st, 2021

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Materialism: the good, the bad, and the ugly

L. J. Shrum
Tina M. Lowrey
Mario Pandelaere
Ayalla A. Ruvio
Elodie Gentina
Pia Furchheim
Maud Herbert
Liselot Hudders
Inge Lens
Naomi Mandel
Agnes Nairn
Adriana Samper
Isabella Soscia
Laurel Steinfield

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Featured

Compared to dematerialized money, cash increases impatience in intertemporal choice 

Rod Duclos
Mansur Khamitov.

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Featured

Transforming community well-being through patients' lived experiences

Andrew S. Gallan
Janet R. McColl-Kennedy
Tatiana Barakshina
Bernardo Figueiredo
Josephine Go Jefferies
Johanna Gollnhofer
Sally Hibbert
Nadina Luca
Sanjit Roy
Jelena Spanjol
Heidi Winklhofer

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Featured

Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Srinivas Venugopal
Roland Gau
Samuelson Appau
Kevin L. Sample
Rita C.F. Pereira

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Featured

Sharing cathartic stories online: The internet as a means of expression following a crisis event 

Ekant Veer
Lucie K. Ozanne
C. Michael Hall

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Featured

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

L.J. Shrum
Nancy Wong
Farrah Arif
Sunaina K. Chugani
Alexander Gunz
Tina M. Lowrey
Agnes Nairn
Mario Pandelaere
Spencer M. Ross
Ayalla Ruvio
Kristin Scott
Jill Sundie

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.