May 17, 2023

TCR Dialogical Conference 2023

Registration for the TCR Dialogical Conference is closing soon.

Register now.

For those finalizing funding or travel, a short extension has been granted.

Revised deadline: Tuesday May 30th 2023.

To register go here: https://www.tcr2023rhul.com/registration 

April 28, 2023

Transformative Topics

In April, in recognition of Earth Day, this week we feature work that assess sustainable living.

Read the article: 

Garnelo-Gomez, Irene, Kevin Money, and David Littlewood. "From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living."  (2022) European Journal of Marketing, 56 (12), 3272-3312. https://doi.org/10.1108/EJM-03-2020-0226

To learn more about how this article came about, click "Read more"

April 28, 2023

Transformative Topics

In April, in recognition of Financial Literacy month, we feature work that emerged from a TCR working group and TCR special issue on the subject.

Read the article: 

O'Connor, Genevieve E., Casey E. Newmeyer, Nancy Yee Ching Wong, Julia B. Bayuk, Laurel A. Cook, Yuliya Komarova, Cazilla Loibl, L. Lin Ong, and Dee Warmath. "Conceptualizing the multiple dimensions of consumer financial vulnerability." Journal of Business Research 100 (2019): 421-430. https://doi.org/10.1016/j.jbusres.2018.12.033

To learn more about how this article came about, click "Read more"

April 28, 2023

Transformative Topics

For March's Transformative Topics, in recognition of International Women's Day, we focus on gender and transformative approaches advancing work in this area. This week we are featuring GENMAC (Gender, Markets, and Consumers) – www.genmac.co.

GENMAC is a global academic and advocacy community committed to:

1) Bringing together voices of all constituents interested in gender, marketing and consumer behavior research;

2) Supporting research to advance our knowledge on gender, markets, and consumers; and

3) Advocating for addressing discrimination, harassment, and assault in the marketing academy and society-at-large.

To learn more about GENMAC and the work it does, click "Read more"

April 28, 2023

Transformative Topics

For March's Transformative Topics, in recognition of International Women's Day, we feature an article on gender injustices and transformative approaches to addresses these injustices. 

Read the article: 

Wendy Hein, Laurel Steinfield, Nacima Ourahmoune, Catherine A. Coleman, Linda Tuncay Zayer, and Jon Littlefield (2016). Gender Justice and the Market: A Transformative Consumer Research Perspective. Journal of Public Policy & Marketing, 35(2), Pages 223-236. https://doi.org/10.1509/jppm.15.146

To learn more about how this article came about, click "Read more"

February 24, 2023

Transformative Topics

Welcome to February's Transformative Topics. In recognition of Black History Month, we feature an article that can expand our pedagogical toolbox and help us have important conversations in our classrooms about race and racism in the marketplace. 

Read the article: 

Kevin D. Thomas, and Naya Jones. (2019) "Critical reflexivity: Teaching about race and racism in the advertising classroom." Advertising & Society Quarterly 20 (2).

doi:10.1353/asr.2019.0013

To learn more about how this article came about, click "Read more"