Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
Exploring the relations in relational engagement: Addressing barriers to transformative consumer research
Maria G. Piacentini
Susan Dunnett
Kathy Hamilton
Emma Banister
Hélène Gorge
Carol Kaufman-Scarborough
Agnes Nairn
Featured
Food access for all: Empowering innovative local infrastructure
Melissa G. Bublitz
Laura A. Peracchio
Charlene A. Dadzie
Jennifer Edson Escalas
Jonathan Hansen
Martina Hutton
Gia Nardini
Carrie Absher
Andrea Heintz Tangari
Featured
Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services
Laurel Anderson
Jelena Spanjol
Josephine Go Jefferies
Amy L. Ostrom
Courtney Nations Baker
Sterling A. Bone
Hilary Downey
Martin Mende
Justine M. Rapp
Featured
Understanding poverty and promoting poverty alleviation through transformative consumer research
Christopher P. Blocker
Julie A. Ruth
Srinivas Sridharan
Colin Beckwith
Ahmet Ekici
Martina Goudie-Hutton
José Antonio Rosa
Bige Saatcioglu
Debabrata Talukdar
Carlos Trujillo
Rohit Varman
Featured
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities
Cornelia Pechmann
Robin L. Soster
Dante M. Pirouz
R. Craig Lefebvre
Deborah Heisley
Meryl P. Gardner
Dan Freeman
Paul M. Connell
Alan R. Andreasen
Elizabeth S. Moore
Featured
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
Todd Weaver
Mark Mulder
Leslie Koppenhafer
Kristin Scott
Richie L. Liu
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