Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 


We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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February 10, 2021

Registration Open for TCR's 2021 Dialogical Conference

If you have been formally accepted to one of the TCR Conference tracks, registration is now open.

To register, click here

Register by June 1st, 2020.

The 25 tracks for TCR's 2021 Dialogical Conference can be viewed by visiting the conference website at: 

The conference will be held virtually from June 28th-29th, 2021.

If you have not been accepted to one of the tracks, be sure to follow our social media accounts (twitter, instagram, facebook) for updates about the conference outcomes.

See the conference website for more information.

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February 10, 2021

ACR Conference: Call for Papers -

The Call for Papers for the ACR Conference is now available.

The theme of ACR 2021 is What the World Needs Now. We invite scholarship on all that matters: the global health and racism pandemics are changing how we live and altering individual priorities; markets and democratic institutions are being reconfigured, impacting how societies operate; our daily rhythms are being disrupted, reminding us of the importance of science, collaboration, and relationships. There are many ways ideas can change the world: tell us what matters.

Deadline for submissions: April 30th, 2021, 11:59pm eSt

The conference will be held virtually, Oct 28th-31th

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August 14, 2020

Thomas C. Kinnear Award 2020 Winner

The Journal of Public Policy & Marketing (JPP&M) awarded the 2020 Thomas C. Kinnear Award to “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process” which appeared in the September 2016 issue (Vol. 35, No. 2) of JPP&M. The article was authored by a team that included Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari.

The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement

When a scholarly publisher endorses the statement that Black Lives Matter, especially in the context of current societal tensions in the US and other countries, it needs to do more than just echo it.

To support the above statement and the Black Lives Matter movement, and to amplify Black voices, Springer has selected a freely available collection of relevant content.

This includes the book edited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace 

To download the book, go here.

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June 29, 2020

JPP&M offers supporting material to help academics navigate Covid-19

As a number of marketing journals are recognizing the way Covid-19 has disrupted academic life, many publishers and journals are providing academics with supporting resources. JPP&M has curated resources to "spark inspiration, provide support, and give hope -- many of the things necessary to overcome adversity and the crisis our world is facing". Check out the curated resources that strikes to help academics creatively continue their work. 

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Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

ACR Conference - Deadline for submissions

Theme: What the World Needs Now

Submissions are encouraged that embody the spirit of consumer research as informing and contributing pragmatic and innovative solutions to important issues in the world. We hope to see cutting-edge, multi-method, and interdisciplinary submissions reflecting this conference theme. 

Submission Deadline: April 30th, 11:59pm EST

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ACR-TCR 2021 Grants: Now open for submissions!

For 2021, TCR will again sponsor a two-tier research project-funding framework.
• Tier 1 funding generally retains the process we used in the past.
• Tier 2 funding aims to support high-potential projects that were already vetted through initial inquiry and are seeking to expand on insights already gained.

Deadline: June 1, 2021 

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Special Issue Call for Papers: GenderS and Consumer Well-being


SI Editors: Laurel Steinfield, Martina Hutton, and Mohammed Cheded

Submission window: Jan 1-June 14th, 2021

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TCR’s Dialogical Conference

Co-chairs: David Mick & Rick Netemeyer

When: Mon, June 28 - Tues, June 29th 2021

Where: Virtual platform, supported by the University of Virginia’s McIntire School of Commerce,  Charlottesville, Virginia, USA

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Special Issue Call for Papers: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives


SI Editors: Lauren Gurrier, Jenna Drenten, and Crystal Abidin

Submission window: until Sept 1, 2021

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Special Issue Call for Papers: Racism and Discrimination in the Marketplace


SI Editors: Jerome D. Williams, Samanthan N. Cross, Stephanie Dellande

Submission window: until Oct 1, 2021 (with option to submit to a boutique conference - deadline March 1st, 2021)

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Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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The low literate consumer

Natalie Ross Adkins
Julie L Ozanne

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The experiential pleasure of food: A savoring journey to food well-being

Wided Batat
Paula C. Peter
Emily M. Moscato
Iana A. Castro
Steven Chan
Sunaina Chugani
Adrienne Muldrow

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Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing

David Glen Mick
Thomas S. Bateman
Richard J. Lutz

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How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being

Richard Netemeyer
Dee Warmath
Daniel Fernandes
John G. Lynch Jr.

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Beyond Poverty: Social Justice in a Global Marketplace

Linda Scott
Jerome D Williams
Stacey Menzel Baker
Jan Brace-Govan
Hilary Downey
Anne-Marie Hakstian
Geraldine Rosa Henderson
Peggy Sue Loroz
Dave Webb

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Financial Literacy, Financial Education, and Downstream Financial Behaviors

Daniel Fernandes
John G. Lynch Jr.
Richard G. Netemeyer

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.