Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
What Matters: Factors Influencing Gay Consumers’ Evaluations of “Gay-Friendly” Corporate Activities
Gillian W. Oakenfull
Dog parks and coffee shops: Faux diversity and consumption in gentrifying neighborhoods
Sonya A. Grier
Vanessa G. Perry
Transformative service research: An agenda for the future
Amy L. Ostrom
Raymond P. Fisk
Andrew S. Gallan
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
Richie L. Liu
Immigration, Culture, and Ethnicity in Transformative Consumer Research
Sterling A Bone
Jeff Jianfeng Wang
Omission and Commission as Marketplace Trauma
Aronté Marie Bennett
Stacey Menzel Baker
J. P. James
Akon E. Ekpo
Geraldine Rosa Henderson
Charles Ray Taylor
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