Recent News and Updates Upcoming Events Our Research
Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
Gender Justice and the Market: A Transformative Consumer Research Perspective
Wendy Hein
Laurel Steinfield
Nacima Ourahmoune
Catherine A. Coleman
Linda Tuncay Zayer
Jon Littlefield
Featured
Marketing #neurodiversity for well-being
Josephine Go Jefferies
Wasim Ahmed
Featured
Transforming Consumer Health
Debra L. Scammon
Punam A. Keller
Pia A. Albinsson
Shalini Bahl
Jesse R. Catlin
Kelly L. Haws
Jeremy Kees
Tracey King
Elizabeth Gelfand Miller
Ann M. Mirabito
Paula C. Peter
Robert M. Schindler
Featured
From holistically to accidentally sustainable: A study of motivations and identity expression in sustainable living
Irene Garnelo-Gomez
Kevin Money
David Littlewood
Featured
Collaborative Art: A Transformational Force within Communities
Melissa G. Bublitz
Tracy Rank-Christman
Luca Cian
Xavier Cortada
Adriana Madzharov
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Aparna Sundar
Ngoc (Rita) To
Claudia Townsend
Featured
A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania
Madhubalan Viswanathan
Sara Baskentli
Samanthika Gallage
Diane M. Martin
Maria Ramirez-Grigortsuk
Saroja Subrahmanyan
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