October 03, 2022

TCR 2023 Track 1 Call for Applications Now Open

Please find below short descriptions for each Track 1 accepted proposal. To find out more about a track, please click on the link below the short description. 

Click Track 1 Summaries to find brief descriptions of all accepted sessions for TCR 2023 Track 1 and details of how to apply the track of your choice.

August 05, 2022

Transformative Topics

Welcome to August's Transformative Topics. In continuation of Sustainability Summer, this week we feature an article that emerged from the 2017 TCR Dialogical Conference where Naz Onel and Avinandan Mukherjee led a track on sustainable consumption, highlighting various consumer personas that can help us understand the complexity of sustainable consumer behavior.

Read:

Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Díaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, and Qin Wang (2018). "Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption." Psychology & Marketing 35 (10): 752-765.

August 03, 2022

Transformative Topics

Welcome to July’s second Transformative Topics, a series where we feature Transformative Consumer Research (TCR) in a topical area of consumer, environmental or societal well-being. To celebrate Sustainability Summer, this week we highlight the table of contents from the June issue of the Journal of Sustainable Marketing.

Read the full table of contents: 

July 11, 2022

Transformative Topics

Welcome to July's Transformative Topics. In celebration of Sustainability Summer, we're featuring work that highlights sustainable consumption and the possible roles of consumers and public policy makers in addressing this issue. 

Read: 

Andrea Prothero, Susan Dobscha, Jim Freund, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, and John Thøgersen (2011). Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Journal of Public Policy & Marketing, 30(1), Pages 31-38.  

https://doi.org/10.1509/jppm.30.1.31

June 24, 2022

Transformative Topics

This week's Transformative Topic celebrates World Refugee Day (20th June). We highlight work led by Beatriz DeQuero-Navarro and team, exploring solutions of cooperation and constructive engagement, including innovative projects that include refugees. The best practices put forward promote sustainable and equitable development, and ultimately peace and prosperity.

Read:

DeQuero-Navarro, B., Aoun Barakat, K., Shultz, C.J. et al. (2020) From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East. Environmental Management 66, 232–247. https://doi.org/10.1007/s00267-020-01300-w

June 13, 2022

TCR Impact Festival featured in JPPM article

The upcoming TCR Impact Festival, which is set to occur on August 11th prior to the 2022 AMA Summer Conference in Chicago, was recently featured in the Journal of Public Policy and Marketing editorial:

Kelly D. Martin and Maura L. Scott (2022) We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives. Journal of Public Policy & Marketing, 41 (3), 197-202.

Click here to read the article.

The TCR's Impact Festival seeks to generate best practices and scholarship for doing impactful research, using a Ted-Talk style mode of delivery and sharing. 

Everyone is welcome to attend the conference.

Click here to register for TCR's Impact Festival