Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Transforming community well-being through patients' lived experiences
Andrew S. Gallan
Janet R. McColl-Kennedy
Josephine Go Jefferies
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Kevin L. Sample
Rita C.F. Pereira
Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
David Glen Mick
Thomas S. Bateman
Richard J. Lutz
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Julia R. Pennington
Alexander V. Krasnikov
Aronte M. Bennett
The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
Yuliya Komarova Loureiro
Stefanie M. Tignor
Gergana Y. Nenkov
Toward a processual theory of transformation
Jeff B. Murray
Miguel A. Zuniga
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