Recent News and Updates Upcoming Events Our Research
Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and UpdatesSee All News
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Upcoming EventsSee All Events
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Get to Know Us
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our ResearchSee More Research
Gender Justice and the Market: A Transformative Consumer Research Perspective
Catherine A. Coleman
Linda Tuncay Zayer
Marketing #neurodiversity for well-being
Josephine Go Jefferies
Transforming Consumer Health
Debra L. Scammon
Punam A. Keller
Pia A. Albinsson
Jesse R. Catlin
Kelly L. Haws
Elizabeth Gelfand Miller
Ann M. Mirabito
Paula C. Peter
Robert M. Schindler
From holistically to accidentally sustainable: A study of motivations and identity expression in sustainable living
Collaborative Art: A Transformational Force within Communities
Melissa G. Bublitz
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Ngoc (Rita) To
A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania
Diane M. Martin
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