Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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November 25, 2022

Transformative Topics


Welcome to November's second installment of Transformative Topics. This month we consider entrepreneurship in recognition of National Entrepreneurship Day celebrations. This week we explore the work of Srinivas Sridharan, Elliot Maltz, Madhu Viswanathan, and Samir Gupta.


Read: 

Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan, and Samir Gupta.  (2014) "Transformative subsistence entrepreneurship: a study in India." Journal of Macromarketing 34, (4): 486-504. 

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November 19, 2022

Call for Proposals: MSI/JPP&M Research Competition

Here is a great opportunity for the TCR community:

MSI/JPP&M Research Competition: Marketing, Influence on Stakeholders, & Public Policy 


The 2022-2024 MSI Research Priorities are developed in conjunction with MSI corporate members and leading scholars. MSI is pleased to announce this academic research competition in collaboration with the Editors of the Journal of Public Policy & Marketing, Kelly Martin of Colorado State University and Maura Scott of Florida State University 


Submission Deadline: December 6, 2022


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November 12, 2022

Transformative Topics


Welcome to November's Transformative Topics. To celebrate National Entrepreneurship Day and in recognition of  Armistice Day or Remembrance Day on Nov 11th we feature an article by Andres Barrios, Cliff Shultz and Juan Carlos Montes Joya that captures these two themes. 


Read: 

Andrés Barrios Fajardo, Clifford Shultz, and Juan Carlos Montes Joya. (2019) "Entrepreneurship as boundary object: Toward reintegration of Colombia’s ex-militants into civil society." Journal of Macromarketing, 39 (4): 368-384.

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October 03, 2022

TCR 2023 Track 1 Call for Applications Now Open

Please find below short descriptions for each Track 1 accepted proposal. To find out more about a track, please click on the link below the short description. 


Click Track 1 Summaries to find brief descriptions of all accepted sessions for TCR 2023 Track 1 and details of how to apply the track of your choice.


Submission Deadline: November 30, 2022


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August 05, 2022

Transformative Topics


Welcome to August's Transformative Topics. In continuation of Sustainability Summer, this week we feature an article that emerged from the 2017 TCR Dialogical Conference where Naz Onel and Avinandan Mukherjee led a track on sustainable consumption, highlighting various consumer personas that can help us understand the complexity of sustainable consumer behavior.



Read:

Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Díaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, and Qin Wang (2018). "Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption." Psychology & Marketing 35 (10): 752-765.

 

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August 03, 2022

Transformative Topics


Welcome to July’s second Transformative Topics, a series where we feature Transformative Consumer Research (TCR) in a topical area of consumer, environmental or societal well-being. To celebrate Sustainability Summer, this week we highlight the table of contents from the June issue of the Journal of Sustainable Marketing.


Read the full table of contents: 

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

TCR 2023 Track 1 Call for Applications

Click Read More to find brief descriptions of all accepted sessions for TCR 2023 Track 1. 


Submission Deadline: November 30, 2022





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MASSIG - Marketing & Society Special Interest Group of AMA

Invitation to join the MASSIG community!


MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.

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Special Section Call for Papers: Inclusive Advertising for a Better World

JOURNAL OF ADVERTISING


The expansion of various social and cultural norms across identity categories such as race, gender, sexuality, physicality, and ability underscores the need of “inclusive” advertising. The Journal of Advertising invites papers for a special section titled "Inclusive Advertising for a Better World." 


Submission Deadline: February 1, 2023


SI Editors: Giampaolo Viglia, Gopal Das,

                      Wan-Hsiu Sunny Tsai, Iryna Pentina

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

Shalini Bahl
George R. Milne
Spencer M. Ross
David Glen Mick
Sonya A. Grier
Sunaina K. Chugani
Steven S. Chan
Stephen Gould
Yoon-Na Cho
Joshua D. Dorsey
Robert M. Schindler
Mitchel R. Murdock
Sabine Boesen-Mariani

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Featured

Mindfulness-based transformational learning for managing impulse buying

Renus Sermboonsang
Patriya Silpakit Tansuhaj
Chatchawan Silpakit
Chirawan Chaisuwan

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Featured

Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices

Kelly L. Haws
Peggy J. Liu
Steven K. Dallas
John Cawley
Christina A. Roberto

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Featured

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis
Amanda J. Broderick
Catherine Demangeot
Natalie Ross Adkins
Nakeisha S. Ferguson
Geraldine Rosa Henderson
Guillaume Johnson
James M. Mandiberg
Rene Dentiste Mueller
Chris Pullig
Abhijit Roy
Miguel Angel Zúñiga

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Featured

The Global Refugee Crisis: Pathway for a More Humanitarian Solution

Clifford Shultz
Jaime Sierra
Julia R. Pennington
Maria Hokkinen
Renu Emile
Marcos Santos
Ingrid Becker
Alexander V. Krasnikov
Andres Barrios
Aronte M. Bennett

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Featured

Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L. Ozanne
Brennan Davis
Jeff B. Murray
Sonya Grier
Ahmed Benmecheddal
Hilary Downey
Akon E. Ekpo
Marion Garnier
Joel Hietanen
Marine Le Gall-Ely
Anastasia Seregina
Kevin D. Thomas
Ekant Veer

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.