Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis
Melissa G. Bublitz
Laura A. Peracchio
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Julia R. Pennington
Alexander V. Krasnikov
Aronte M. Bennett
Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
David Glen Mick
Thomas S. Bateman
Richard J. Lutz
Tailored Educational Approaches for Consumer Health: A Model to Address Health Promotion in an Era of Personalized Medicine
Wendy F. Cohn
Donna K. Broshek
Thomas M. Guterbock
Arthur T. Garson
Poverty in consumer culture: towards a transformative social representation
Maria G. Piacentini
Christopher P. Blocker
Catherine A. Coleman
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
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