Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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May 05, 2021

TCR's Special Issue in JPP&M Now Available

The lastest TCR Special Issue is now available in the current issue of the Journal of Public Policy & Marketing.

Volume 40, Issue 2.


Check out the editorial by Martin Mende & Maura L. Scott, "May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World"


For the content of the issue, click on 'read more'

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August 14, 2020

Thomas C. Kinnear Award 2020 Winner

The Journal of Public Policy & Marketing (JPP&M) awarded the 2020 Thomas C. Kinnear Award to “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process” which appeared in the September 2016 issue (Vol. 35, No. 2) of JPP&M. The article was authored by a team that included Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari.


The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

Special Issue Call for Papers: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

JOURNAL OF MARKETING MANAGEMENT


SI Editors: Lauren Gurrier, Jenna Drenten, and Crystal Abidin

Submission window: until Sept 1, 2021

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Special Issue Call for Papers: Racism and Discrimination in the Marketplace

JOURNAL OF ASSOCIATION OF CONSUMER RESEARCH


SI Editors: Jerome D. Williams, Samanthan N. Cross, Stephanie Dellande

Submission window: until Oct 1, 2021 (with option to submit to a boutique conference - deadline March 1st, 2021)


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Special Issue Call for Papers: Communication in Global Crises: Critical Discourses on Consumption, Culture, Power, and Resistance

CONSUMPTION MARKETS & CULTURE


SI Editors: Arindam Das, Lee Edwards, and Himadri Roy Chaudhuri

Submission Deadline: October 1, 2021

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2021 ANZMAC - Deadline for submissions

The 2021 Australian and New Zealand Marketing Academy Conference (ANZMAC) is being hosted by the University of Melbourne. Submissions from the TCR community to the Transformative Consumer Research and Public Policy Track are encouraged. Submissions can be for In-Person or Online.

When: November 29th - December 1st

Submission deadline: July 12th

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Special Issue Call for Papers: Mitigation in Marketing

JOURNAL OF MARKETING RESEARCH


SI Editors: Current co-editors and associate editors of JMR, plus guest associate editors

Submission Deadline: January 15, 2022

Special Issue Planned Date: 2023

The Journal of Marketing Research Special Issue editorial team welcomes all approaches to examining relevant issues, including behavioral, empirical, analytical, and strategy-based perspectives on mitigation in marketing (MiM)

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Special Issue Call for Papers: Climate Change - Consumer Understanding, Response, and Interventions

JOURNAL OF THE ASSOCIATION OF CONSUMER RESEARCH


SI Editors: Karen Page Winterich, Rebecca Walker Reczek, Bryan Bollinger

Submission window: February 1- April 1, 2022


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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis

Melissa G. Bublitz
Natalie Czarkowski
Jonathan Hansen
Laura A. Peracchio

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Featured

The Global Refugee Crisis: Pathway for a More Humanitarian Solution

Clifford Shultz
Jaime Sierra
Julia R. Pennington
Maria Hokkinen
Renu Emile
Marcos Santos
Ingrid Becker
Alexander V. Krasnikov
Andres Barrios
Aronte M. Bennett

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Featured

Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing

David Glen Mick
Thomas S. Bateman
Richard J. Lutz

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Featured

Tailored Educational Approaches for Consumer Health: A Model to Address Health Promotion in an Era of Personalized Medicine

Wendy F. Cohn
Jason Lyman
Donna K. Broshek
Thomas M. Guterbock
David Hartman
Mable Kinzie
David Mick
Aaron Pannone
Vanessa Sturz
Jane Schubart
Arthur T. Garson

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Featured

Poverty in consumer culture: towards a transformative social representation

Kathy Hamilton
Maria G. Piacentini
Emma Banister
Andres Barrios
Christopher P. Blocker
Catherine A. Coleman
Ahmet Ekici
Hélène Gorge
Martina Hutton
Françoise Passerard
Bige Saatcioglu

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Featured

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Laurel Steinfield
Srinivas Venugopal
Samuelson Appau
Andres Barrios

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.