Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management
Lucie K. Ozanne
Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti
Ayla Özhan Dedeoglu
Michelle F. Weinberger
Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice
David Glen Mick
Susan M. Broniarczyk
Moralities in food and health research
Julie A. Edell
Astrid Franziska Junghans
Dorthe Brogaard Kristensen
Elizabeth G. Miller
You Say You Want a Revolution? Drawing on Social Movement Theory to Motivate Transformative Change
Ann M. Mirabito
Leonard L. Berry
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities
Elizabeth S. Moore
Alan R. Andreasen
Paul M. Connell
Meryl P. Gardner
R. Craig Lefebvre
Dante M. Pirouz
Robin L. Soster
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