Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
Tailored Educational Approaches for Consumer Health: A Model to Address Health Promotion in an Era of Personalized Medicine
Wendy F. Cohn
Jason Lyman
Donna K. Broshek
Thomas M. Guterbock
David Hartman
Mable Kinzie
David Mick
Aaron Pannone
Vanessa Sturz
Jane Schubart
Arthur T. Garson
Featured
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
Andrés Barrios
Kristine de Valck
Clifford J. Shultz II
Olivier Sibai
Katharina C. Husemann
Matthew Maxwell-Smith
Marius K. Luedicke
Featured
Conceptualizing a transformative research agenda
David Crockett
Hilary Downey
A. Fuat Fırat
Julie L. Ozanne
Simone Pettigrew
Featured
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
Todd Weaver
Mark Mulder
Leslie Koppenhafer
Kristin Scott
Richie L. Liu
Featured
The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association
David Glen Mick
Featured
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being
Shalini Bahl
George R. Milne
Spencer M. Ross
David Glen Mick
Sonya A. Grier
Sunaina K. Chugani
Steven S. Chan
Stephen Gould
Yoon-Na Cho
Joshua D. Dorsey
Robert M. Schindler
Mitchel R. Murdock
Sabine Boesen-Mariani
If you have a publication that you would like to feature on this page, please fill out this form.