Transformative Consumer Research is a movement within the ACR association that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement

When a scholarly publisher endorses the statement that Black Lives Matter, especially in the context of current societal tensions in the US and other countries, it needs to do more than just echo it.

To support the above statement and the Black Lives Matter movement, and to amplify Black voices, Springer has selected a freely available collection of relevant content.


This includes the book edited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace 

To download the book, go here.


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June 29, 2020

JPP&M offers supporting material to help academics navigate Covid-19

As a number of marketing journals are recognizing the way Covid-19 has disrupted academic life, many publishers and journals are providing academics with supporting resources. JPP&M has curated resources to "spark inspiration, provide support, and give hope -- many of the things necessary to overcome adversity and the crisis our world is facing". Check out the curated resources that strikes to help academics creatively continue their work. 

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June 29, 2020

Broadening the Impact of Transformative Consumer Research

The 2020 Marketing and Public Policy conference included a great session on converting TCR research insights into action.


Watch it!

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June 29, 2020

JPP&M Special Issue: Pandemic Through the Lens of Marketing and Public Policy

In line with the  Journal of Public Policy & Marketing's (JPP&M) history of featuring work on issues of disaster, consumer vulnerability, and pandemics and health risks, JPP&M has gathered together commentaries from a cross-disciplinary set of experts to explore and draw attention to several pressing issues that have emerged during the COVID-19 pandemic. Read the full editorial and commentaries.

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar. Find out more

Macromarketing Conference

Co-Chairs: Andrés Barrios,  Jie G Fowler, Cliff Shultz, and James W. Gentry

When: July 7-9th, 2020

Where: Virtually

Additional Info: Please register for the event by going here.

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Special Issue Call for Papers: Pandemics and Consumer Well-being Journal of Consumer Affairs

SI Editors: Elizabeth Minton, Debasis Pradhan, Arindam Das, and Himardi R. Chaudhhuri

Submission window: until Oct 31, 2020

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Special Issue Call for Papers: GenderS and Consumer Well-being Journal of Consumer Affairs

SI Editors: Laurel Steinfield, Martina Hutton, and Mohammed Cheded

Submission window: Jan 1-March 31st, 2021

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andrés Barrios
Kristine de Valck
Clifford J. Shultz II
Olivier Sibai
Katharina C. Husemann
Matthew Maxwell-Smith
Marius K. Luedicke

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Featured

The low literate consumer

Natalie Ross Adkins
Julie L Ozanne

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Featured

The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology

Brennan Davis
Cornelia (Connie) Pechmann

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Featured

The experiential pleasure of food: A savoring journey to food well-being

Wided Batat
Paula C. Peter
Emily M. Moscato
Iana A. Castro
Steven Chan
Sunaina Chugani
Adrienne Muldrow

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Featured

Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices

Kelly L. Haws
Peggy J. Liu
Steven K. Dallas
John Cawley
Christina A. Roberto

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Featured

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann
Elizabeth S. Moore
Alan R. Andreasen
Paul M. Connell
Dan Freeman
Meryl P. Gardner
Deborah Heisley
R. Craig Lefebvre
Dante M. Pirouz
Robin L. Soster

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.