Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
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Degrees of freedom of will: An essential endless question in consumer behavior
David Glen Mick
Featured
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis
Laurel Steinfield
Diane Holt
Featured
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Jane E. Machin
Natalie Ross Adkins
Elizabeth Crosby
Justine Rapp Farrell
Ann M. Mirabito
Featured
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Clifford Shultz
Jaime Sierra
Julia R. Pennington
Maria Hokkinen
Renu Emile
Marcos Santos
Ingrid Becker
Alexander V. Krasnikov
Andres Barrios
Aronte M. Bennett
Featured
The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association
David Glen Mick
Featured
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
L.J. Shrum
Nancy Wong
Farrah Arif
Sunaina K. Chugani
Alexander Gunz
Tina M. Lowrey
Agnes Nairn
Mario Pandelaere
Spencer M. Ross
Ayalla Ruvio
Kristin Scott
Jill Sundie
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