Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
Degrees of freedom of will: An essential endless question in consumer behavior
David Glen Mick
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Sunaina K. Chugani
Tina M. Lowrey
Spencer M. Ross
Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services
Josephine Go Jefferies
Amy L. Ostrom
Courtney Nations Baker
Sterling A. Bone
Justine M. Rapp
Buddhist psychology: Selected insights, benefits, and research agenda for consumer psychology
David Glen Mick
Immigration, Culture, and Ethnicity in Transformative Consumer Research
Sterling A Bone
Jeff Jianfeng Wang
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