Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
Beatriz DeQuero-Navarro
Karine Aoun Barakat
Clifford J. Shultz
Rafael A. Araque-Padilla
Maria Jose Montero-Simo
Featured
Moralities in food and health research
Søren Askegaard
Nailya Ordabayeva
Pierre Chandon
Tracy Cheung
Zuzana Chytkova
Yann Cornil
Canan Corus
Julie A. Edell
Daniele Mathras
Astrid Franziska Junghans
Dorthe Brogaard Kristensen
Ilona Mikkonen
Elizabeth G. Miller
Nada Sayarh
Carolina Werle
Featured
Poverty in consumer culture: towards a transformative social representation
Kathy Hamilton
Maria G. Piacentini
Emma Banister
Andres Barrios
Christopher P. Blocker
Catherine A. Coleman
Ahmet Ekici
Hélène Gorge
Martina Hutton
Françoise Passerard
Bige Saatcioglu
Featured
Transformative Subsistence Entrepreneurship: A Study in India
Srinivas Sridharan
Elliot Maltz
Madhubalan Viswanathan
Samir Gupta
Featured
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities
Cornelia Pechmann
Robin L. Soster
Dante M. Pirouz
R. Craig Lefebvre
Deborah Heisley
Meryl P. Gardner
Dan Freeman
Paul M. Connell
Alan R. Andreasen
Elizabeth S. Moore
Featured
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Marcus Phipps
Lucie K. Ozanne
Todd Weaver
Bonnie Simpson
Michael G. Luchs
Randall L. Rose
Rebecca Walker Naylor
Roland Gau
Jesse R. Catlin
Sommer Kapitan
Saroja Subrahmanyan
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