Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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December 23, 2022

Transformative Topics


Welcome to December's second installment of Transformative Topics. This week, we will look at the ways we can practice mindfulness during the holidays, starting with mindful eating habits. Let's explore the work of Blair Kidwell, Jonathan Hasford, and David M. Hardesty, titled "Emotional Ability Training and Mindful Eating."


Read: 

Kidwell, B., Hasford, J., & Hardesty, D. M. (2015). Emotional ability training and mindful eating. Journal of Marketing Research, 52(1), 105-119. 

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December 09, 2022

Transformative Topics


Welcome to December's Transformative Topics. In recognition of International Day of Persons with Disabilities on December 3rd, we feature an article by Carol Kaufman-Scarborough and Terry L. Childers.


Read: 

Kaufman-Scarborough, C., & Childers, T. L. (2009). Understanding markets as online public places: Insights from consumers with visual impairments. Journal of Public Policy & Marketing, 28(1), 16-18. 


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November 25, 2022

Transformative Topics


Welcome to November's second installment of Transformative Topics. This month we consider entrepreneurship in recognition of National Entrepreneurship Day celebrations. This week we explore the work of Srinivas Sridharan, Elliot Maltz, Madhu Viswanathan, and Samir Gupta.


Read: 

Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan, and Samir Gupta.  (2014) "Transformative subsistence entrepreneurship: a study in India." Journal of Macromarketing 34, (4): 486-504. 

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November 12, 2022

Transformative Topics


Welcome to November's Transformative Topics. To celebrate National Entrepreneurship Day and in recognition of  Armistice Day or Remembrance Day on Nov 11th we feature an article by Andres Barrios, Cliff Shultz and Juan Carlos Montes Joya that captures these two themes. 


Read: 

Andrés Barrios Fajardo, Clifford Shultz, and Juan Carlos Montes Joya. (2019) "Entrepreneurship as boundary object: Toward reintegration of Colombia’s ex-militants into civil society." Journal of Macromarketing, 39 (4): 368-384.

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October 03, 2022

TCR 2023 Track 1 Call for Applications Now Open

Please find below short descriptions for each Track 1 accepted proposal. To find out more about a track, please click on the link below the short description. 


Click Track 1 Summaries to find brief descriptions of all accepted sessions for TCR 2023 Track 1 and details of how to apply the track of your choice.


Submission Deadline: November 30, 2022


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August 05, 2022

Transformative Topics


Welcome to August's Transformative Topics. In continuation of Sustainability Summer, this week we feature an article that emerged from the 2017 TCR Dialogical Conference where Naz Onel and Avinandan Mukherjee led a track on sustainable consumption, highlighting various consumer personas that can help us understand the complexity of sustainable consumer behavior.



Read:

Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Díaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, and Qin Wang (2018). "Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption." Psychology & Marketing 35 (10): 752-765.

 

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

MASSIG - Marketing & Society Special Interest Group of AMA

Invitation to join the MASSIG community!


MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.

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Special Section Call for Papers: Inclusive Advertising for a Better World

JOURNAL OF ADVERTISING


The expansion of various social and cultural norms across identity categories such as race, gender, sexuality, physicality, and ability underscores the need of “inclusive” advertising. The Journal of Advertising invites papers for a special section titled "Inclusive Advertising for a Better World." 


Submission Deadline: February 1, 2023

SI Editors: Giampaolo Viglia, Gopal Das,

                      Wan-Hsiu Sunny Tsai, Iryna Pentina

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East

Beatriz DeQuero-Navarro
Karine Aoun Barakat
Clifford J. Shultz
Rafael A. Araque-Padilla
Maria Jose Montero-Simo

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Featured

Moralities in food and health research

Søren Askegaard
Nailya Ordabayeva
Pierre Chandon
Tracy Cheung
Zuzana Chytkova
Yann Cornil
Canan Corus
Julie A. Edell
Daniele Mathras
Astrid Franziska Junghans
Dorthe Brogaard Kristensen
Ilona Mikkonen
Elizabeth G. Miller
Nada Sayarh
Carolina Werle

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Featured

Poverty in consumer culture: towards a transformative social representation

Kathy Hamilton
Maria G. Piacentini
Emma Banister
Andres Barrios
Christopher P. Blocker
Catherine A. Coleman
Ahmet Ekici
Hélène Gorge
Martina Hutton
Françoise Passerard
Bige Saatcioglu

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Featured

Transformative Subsistence Entrepreneurship: A Study in India

Srinivas Sridharan
Elliot Maltz
Madhubalan Viswanathan
Samir Gupta

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Featured

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann
Robin L. Soster
Dante M. Pirouz
R. Craig Lefebvre
Deborah Heisley
Meryl P. Gardner
Dan Freeman
Paul M. Connell
Alan R. Andreasen
Elizabeth S. Moore

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Featured

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Marcus Phipps
Lucie K. Ozanne
Todd Weaver
Bonnie Simpson
Michael G. Luchs
Randall L. Rose
Rebecca Walker Naylor
Roland Gau
Jesse R. Catlin
Sommer Kapitan
Saroja Subrahmanyan

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.