Recent News and Updates Upcoming Events Our Research
Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
Consumer ethnicity three decades after: a TCR agenda
Luca M. Visconti
Aliakbar Jafari
Wided Batat
Aurelie Broeckerhoff
Ayla Özhan Dedeoglu
Catherine Demangeot
Eva Kipnis
Andrew Lindridge
Lisa Peñaloza
Chris Pullig
Fatima Regany
Elif Ustundagli
Michelle F. Weinberger
Featured
Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption
Naz Onel
Mitchel R. Murdock
Jessica Keech
Shipra Gupta
Qin Wang
Estela M Díaz
Nicole Bieak Kreidler
Avinandan Mukherjee
Pia Furchheim
Featured
The TCR perspective of gender: Moving from critical theory to an activism-praxis orientation
Laurel Steinfield
Jon Littlefield
Wendy Hein
Catherine A. Coleman
Linda Tuncay Zayer
Featured
Marketing #neurodiversity for well-being
Josephine Go Jefferies
Wasim Ahmed
Featured
A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
David Glen Mick
Stephen A. Spiller
Anthony J. Baglioni
Featured
Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO)
Steven S. Chan
Michelle Van Solt
Ryan E. Cruz
Matthew Philp
Shalini Bahl
Nuket Serin
Nelson Borges Amaral
Robert Schindler
Abbey Bartosiak
Smriti Kumar
Murad Canbulut
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