Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
If you have a recent news item you'd like us to distribute, contact us at email@example.com
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at firstname.lastname@example.org
Get to Know Us
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis
Melissa G. Bublitz
Laura A. Peracchio
Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice
David Glen Mick
Susan M. Broniarczyk
Understanding poverty and promoting poverty alleviation through transformative consumer research
Christopher P. Blocker
Julie A. Ruth
José Antonio Rosa
The experiential pleasure of food: A savoring journey to food well-being
Paula C. Peter
Emily M. Moscato
Iana A. Castro
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process
Lauren G. Block
Elizabeth S. Moore
Rebecca Walker Reczek
Emily M. Moscato
Monica C. LaBarge
Kelly L. Haws
Mia M. Birau
Andrea Heintz Tangari
Punam A. Keller
Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit
Genevieve E. O'Connor
If you have a publication that you would like to feature on this page, please fill out this form.