Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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June 24, 2022

Transformative Topics


This week's Transformative Topic celebrates World Refugee Day (20th June). We highlight work led by Beatriz DeQuero-Navarro and team, exploring solutions of cooperation and constructive engagement, including innovative projects that include refugees. The best practices put forward promote sustainable and equitable development, and ultimately peace and prosperity.


Read:

DeQuero-Navarro, B., Aoun Barakat, K., Shultz, C.J. et al. (2020) From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East. Environmental Management 66, 232–247. https://doi.org/10.1007/s00267-020-01300-w


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June 13, 2022

TCR Impact Festival featured in JPPM article

The upcoming TCR Impact Festival, which is set to occur on August 11th prior to the 2022 AMA Summer Conference in Chicago, was recently featured in the Journal of Public Policy and Marketing editorial:

 

Kelly D. Martin and Maura L. Scott (2022) We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives. Journal of Public Policy & Marketing, 41 (3), 197-202.

 

Click here to read the article.

 

The TCR's Impact Festival seeks to generate best practices and scholarship for doing impactful research, using a Ted-Talk style mode of delivery and sharing. 


Everyone is welcome to attend the conference.

 

Click here to register for TCR's Impact Festival

 

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June 13, 2022

TCR grant-sponsored research wins award

Martina Hutton won the prestigious Per Ostergaard Award for Best Paper (Intellectual Contribution) at the 2022 Interpretive Consumer Research Conference.


The paper, "Hole Stories. Hole Selves: The Chaos Narrative" was based on the TCR grant Martina received to work with ex-offenders in 2018/2019. 

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June 10, 2022

Transformative Topics

In June we celebrate Pride Month. In continuation of Transformative Topics, a series where we feature Transformative Consumer Research (TCR) in a topical area of consumer, environmental or societal well-being, we highlight the work led by Cornelia Pechmann that emerged from a TCR conference. The paper explores the challenges and opportunities associated with navigating the research on at risk consumers, of which LGBTQ+ consumers are one such group. Read:


Cornelia Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman, Meryl P. Gardner, Deborah Heisley, R. Craig Lefebvre, Dante M. Pirouz, and Robin L. Soster (2011). Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities. Journal of Public Policy & Marketing, 30(1), Pages 23-30, https://doi.org/10.1509/jppm.30.1.23 


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June 10, 2022

Transformative Topics


This month, in recognition that May is the EU's Diversity Month, we continue our Transformative Topics by showcasing a foundation article by at TCR team lead by Laurie Anderson and Dave Crockett on immigration, culture and ethnicity. Read:


Crockett, David, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang, and Garrett Coble. "Immigration, culture, and ethnicity in transformative consumer research." Journal of Public Policy & Marketing, 30, no. 1 (2011): 47-54. https://doi.org/10.1509/jppm.30.1.47




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May 22, 2022

Transformative Topics

This month, in recognition that May is the EU's Diversity Month, we continue our Transformative Topics by showcasing a foundational article on transformative intersectionality, identifying institutional barriers to meaningful diversity, equity, & inclusion programs that are becoming an increasingly popular service that many organizations pursue. Read:


Laurel Steinfield, Minita Sanghvi, Linda Tuncay Zayer, Catherine A. Coleman, Nacima Ourahmoune, Robert L. Harrison, Wendy Hein, Jan Brace-Govan (2019). Transformative intersectionality: Moving business towards a critical praxis. Journal of Business Research, 100, Pages 366-375. https://doi.org/10.1016/j.jbusres.2018.12.031

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

MASSIG - Marketing & Society Special Interest Group of AMA

Invitation to join the MASSIG community!


MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.

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TCR Dialogical Conference - Call for Track Proposals

The 2023 Transformative Consumer Research (TCR) conference organisers are seeking co-chairs for individual tracks for the next TCR conference to be held at Royal Holloway, University of London on June 18 - 20, 2023.


Proposal Deadline: 31 July 2022


Email: TCR2023@rhul.ac.uk

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Special Issue Call for Papers: Understanding Subsistence Marketplaces Across Diverse Geographies and Institutional Contexts

SUBSISTENCE MARKETPLACES


SI Editor: Srinivas Venugopal


Submission Deadline: 30 June 2022

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Special Issue Call for Papers: Mindfulness and Consumer Well-Being

JOURNAL OF CONSUMER AFFAIRS


SI Editors: George R. Milne, Shalini Bahl, Elizabeth Miller


Submission Deadline: 31 July, 2022

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Special Issue Call for Papers: Theoretical Advances on the Contemporary Consumption of Religion

MARKETING THEORY


SI Editors: Ateeq Abdul Rauf, Samuelson Appau, and Ajnesh Prasad


Submission Deadline: November 01, 2022




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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

Brennan Davis
Julie L. Ozanne

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Featured

The low literate consumer

Natalie Ross Adkins
Julie L Ozanne

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Featured

Transforming Consumer Health

Debra L. Scammon
Punam A. Keller
Pia A. Albinsson
Shalini Bahl
Jesse R. Catlin
Kelly L. Haws
Jeremy Kees
Tracey King
Elizabeth Gelfand Miller
Ann M. Mirabito
Paula C. Peter
Robert M. Schindler

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Featured

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Marcus Phipps
Lucie K. Ozanne
Michael G. Luchs
Saroja Subrahmanyan
Sommer Kapitan
Jesse R. Catlin
Roland Gau
Rebecca Walker Naylor
Randall L. Rose
Bonnie Simpson
Todd Weaver

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Featured

The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association

David Glen Mick

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Featured

Collaborative Art: A Transformational Force within Communities

Melissa G. Bublitz
Tracy Rank-Christman
Luca Cian
Xavier Cortada
Adriana Madzharov
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Aparna Sundar
Ngoc (Rita) To
Claudia Townsend

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.