June 24, 2022

Transformative Topics

This week's Transformative Topic celebrates World Refugee Day (20th June). We highlight work led by Beatriz DeQuero-Navarro and team, exploring solutions of cooperation and constructive engagement, including innovative projects that include refugees. The best practices put forward promote sustainable and equitable development, and ultimately peace and prosperity.

Read:

DeQuero-Navarro, B., Aoun Barakat, K., Shultz, C.J. et al. (2020) From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East. Environmental Management 66, 232–247. https://doi.org/10.1007/s00267-020-01300-w

June 13, 2022

TCR Impact Festival featured in JPPM article

The upcoming TCR Impact Festival, which is set to occur on August 11th prior to the 2022 AMA Summer Conference in Chicago, was recently featured in the Journal of Public Policy and Marketing editorial:

Kelly D. Martin and Maura L. Scott (2022) We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives. Journal of Public Policy & Marketing, 41 (3), 197-202.

Click here to read the article.

The TCR's Impact Festival seeks to generate best practices and scholarship for doing impactful research, using a Ted-Talk style mode of delivery and sharing. 

Everyone is welcome to attend the conference.

Click here to register for TCR's Impact Festival

June 13, 2022

TCR grant-sponsored research wins award

Martina Hutton won the prestigious Per Ostergaard Award for Best Paper (Intellectual Contribution) at the 2022 Interpretive Consumer Research Conference.

The paper, "Hole Stories. Hole Selves: The Chaos Narrative" was based on the TCR grant Martina received to work with ex-offenders in 2018/2019. 

June 10, 2022

Transformative Topics

In June we celebrate Pride Month. In continuation of Transformative Topics, a series where we feature Transformative Consumer Research (TCR) in a topical area of consumer, environmental or societal well-being, we highlight the work led by Cornelia Pechmann that emerged from a TCR conference. The paper explores the challenges and opportunities associated with navigating the research on at risk consumers, of which LGBTQ+ consumers are one such group. Read:

Cornelia Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman, Meryl P. Gardner, Deborah Heisley, R. Craig Lefebvre, Dante M. Pirouz, and Robin L. Soster (2011). Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities. Journal of Public Policy & Marketing, 30(1), Pages 23-30, https://doi.org/10.1509/jppm.30.1.23 

June 10, 2022

Transformative Topics

This month, in recognition that May is the EU's Diversity Month, we continue our Transformative Topics by showcasing a foundation article by at TCR team lead by Laurie Anderson and Dave Crockett on immigration, culture and ethnicity. Read:

Crockett, David, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang, and Garrett Coble. "Immigration, culture, and ethnicity in transformative consumer research." Journal of Public Policy & Marketing, 30, no. 1 (2011): 47-54. https://doi.org/10.1509/jppm.30.1.47

May 22, 2022

Transformative Topics

This month, in recognition that May is the EU's Diversity Month, we continue our Transformative Topics by showcasing a foundational article on transformative intersectionality, identifying institutional barriers to meaningful diversity, equity, & inclusion programs that are becoming an increasingly popular service that many organizations pursue. Read:

Laurel Steinfield, Minita Sanghvi, Linda Tuncay Zayer, Catherine A. Coleman, Nacima Ourahmoune, Robert L. Harrison, Wendy Hein, Jan Brace-Govan (2019). Transformative intersectionality: Moving business towards a critical praxis. Journal of Business Research, 100, Pages 366-375. https://doi.org/10.1016/j.jbusres.2018.12.031