Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
If you have a recent news item you'd like us to distribute, contact us at email@example.com
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at firstname.lastname@example.org
Get to Know Us
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue
Julie L. Ozanne
The low literate consumer
Natalie Ross Adkins
Julie L Ozanne
Transforming Consumer Health
Debra L. Scammon
Punam A. Keller
Pia A. Albinsson
Jesse R. Catlin
Kelly L. Haws
Elizabeth Gelfand Miller
Ann M. Mirabito
Paula C. Peter
Robert M. Schindler
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Lucie K. Ozanne
Michael G. Luchs
Jesse R. Catlin
Rebecca Walker Naylor
Randall L. Rose
The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association
David Glen Mick
Collaborative Art: A Transformational Force within Communities
Melissa G. Bublitz
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Ngoc (Rita) To
If you have a publication that you would like to feature on this page, please fill out this form.