Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.

Recent News and Updates

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January 08, 2022

AMA-ESBSCO-RRMB Award's TCR-related work - Front-of-Package Nutrition Symbols

TCR celebrates the work of Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees, (2018) "Marketers' Use of Alternative Front-of-package Nutrition Symbols: An Examination of Effects on Product Evaluations," Journal of the Academy of Marketing Science, 46 (3), 453-476


Download the pre-final print here.


Rick Netemeyer was the co-chair for the 2021 TCR Dialogical Conference. This work is a 2022 AMA-ESBSCO-RRMB Award Finalist!


The 2022 AMA-EBSCO Annual Award for Responsible Research in Marketing recognizes work that produces credible and impactful knowledge that benefits society. TCR productive conferences are an enabler of such work, as acknowledged by this award.


Make an impact with your research. Submit to TCR's Impact Conference. Details here.

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January 08, 2022

AMA-ESBSCO-RRMB Award's TCR-related work - Building community resiliency

TCR celebrates the work of Lucie K. Ozanne and Julie L. Ozanne. "How alternative consumer markets can build community resiliency." European Journal of Marketing, 50 (3/4), 330-357.


Lucie and Julie are leading TCR scholars. This work is a 2022 AMA-ESBSCO-RRMB Award Finalist!


The 2022 AMA-EBSCO Annual Award for Responsible Research in Marketing recognizes work that produces credible and impactful knowledge that benefits society. TCR productive conferences are an enabler of such work, as acknowledged by this award.


Make an impact with your research. Submit to TCR's Impact Conference. Details here.

Read More

January 08, 2022

AMA-ESBSCO-RRMB Award's TCR-related work - Hunger and Food Well-Being

TCR celebrates the work of Melissa G. Bublitz, Jonathan Hansen, Laura A. Peracchio, and Sherrie Tussler, (2019) "Hunger and Food Well-Being: Advancing Research and Practice," Journal of Public Policy and Marketing, 38 (2), 136-153


This article featured in a Food Well-being special issue, edited by Maura Scott and Beth Vallen.


This work is a 2022 AMA-ESBSCO-RRMB Award Finalist!


Download a copy of the paper here


The 2022 AMA-EBSCO Annual Award for Responsible Research in Marketing recognizes work that produces credible and impactful knowledge that benefits society. TCR productive conferences are an enabler of such work, as acknowledged by this award.


Make an impact with your research. Submit to TCR's Impact Conference. Details here.

Read More

January 08, 2022

AMA-ESBSCO-RRMB Award's TCR-related work - Improving Financial Inclusion

TCR celebrates the work of Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott (2020) "Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts", Journal of Consumer Psychology, 30 (2), 379-391.


This article featured in the JCP's TCR special issue, edited by Connie Pechmann and Brennan Davis, as part of a collection of works from the 2017 TCR Dialogical Conference.


This work is a 2022 AMA-ESBSCO-RRMB Award Winner!


Download a copy of the paper here


The 2022 AMA-EBSCO Annual Award for Responsible Research in Marketing recognizes work that produces credible and impactful knowledge that benefits society. TCR productive conferences are an enabler of such work, as acknowledged by this award.


Make an impact with your research. Submit to TCR's Impact Conference. Details here.

Read More

January 08, 2022

AMA-ESBSCO-RRMB Award's TCR-related work - Race in the Marketplace

TCR celebrates the work of Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier for their edited volume — Race in the Marketplace — a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.


This work is a 2022 Distinguished Winner!


Download the book by clicking here.


Check out a summary of the book by reading and watching the "Author Meets Critic" book review in Advertising & Society Quarterly, Volume 21, Issue 4, Winter 2020


The 2022 AMA-EBSCO Annual Award for Responsible Research in Marketing recognizes work that produces credible and impactful knowledge that benefits society. TCR productive conferences are an enabler of such work, as acknowledged by this award.


Make an impact with your research. Submit to TCR's Impact Conference. Details here.

Read More

January 05, 2022

ACR-TCR 2021 Grants

In 2021, the ACR-TCR grants awarded $34,500 to 24 different research projects. 


Read more about the grant recipients and the exciting social-impact work being done

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

Special Issue Call for Papers: Climate Change - Consumer Understanding, Response, and Interventions

JOURNAL OF THE ASSOCIATION OF CONSUMER RESEARCH


SI Editors: Karen Page Winterich, Rebecca Walker Reczek, Bryan Bollinger


Submission window: February 1- April 1, 2022


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2022 TCR-AMA Impact Festival

Topic: Best Practices and Scholarship for Impact


Transformative Consumer Research and the American Marketing Association are hosting the first Impact Festival to celebrate research that has had societal impact and build capacity to accelerate even greater impact. We are generating best practices and scholarship for doing impactful research. If you have ever wondered how you might amplify the impact of your research and help people and organizations use your findings for positive social change, this conference is for you.


When: August 10-11, 2022


Where: Co-Hosted by the University of Illinois at Chicago and the 2022 Summer AMA Preconference


Submission Deadline: March 1, 2022

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Special Issue Call for Papers: Intersecting the Body

CONSUMPTION, MARKETS & CULTURE 

SI Editors: Zeynep Arsel, Søren Askegaard, Maria Carolina Zanette, Gaël Bonnin

Submission Deadline: 31 March 2022

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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Collaborative Art: A Transformational Force within Communities

Melissa G. Bublitz
Tracy Rank-Christman
Luca Cian
Xavier Cortada
Adriana Madzharov
Vanessa M. Patrick
Laura A. Perracchio
Maura L. Scott
Aparna Sundar
Ngoc (Rita) To
Claudia Townsend

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Featured

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

Brennan Davis
Julie L. Ozanne

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Featured

Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Srinivas Venugopal
Roland Gau
Samuelson Appau
Kevin L. Sample
Rita C.F. Pereira

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Featured

Transformative service research: An agenda for the future

Laurel Anderson
Amy L. Ostrom
Canan Corus
Raymond P. Fisk
Andrew S. Gallan
Mario Giraldo
Martin Mende

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Featured

Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality

Samuelson Appau
Julie L. Ozanne
Jill G. Klein.

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Featured

Toward a processual theory of transformation

Jeff B. Murray
Zafeirenia Brokalaki
Anoop Bhogal-Nair
Ashley Cermin
Jessica Chelekis
Hayley Cocker
Toni Eagar
Brandon McAlexander
Natalie Mitchell
Rachel Patrick
Thomas Robinson
Joachim Scholz
Anastasia Thyroff
Mariella Zavala
Miguel A. Zuniga

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If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.