Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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August 05, 2022

Transformative Topics


Welcome to August's Transformative Topics. In continuation of Sustainability Summer, this week we feature an article that emerged from the 2017 TCR Dialogical Conference where Naz Onel and Avinandan Mukherjee led a track on sustainable consumption, highlighting various consumer personas that can help us understand the complexity of sustainable consumer behavior.



Read:

Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Díaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, and Qin Wang (2018). "Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption." Psychology & Marketing 35 (10): 752-765.

 

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August 03, 2022

Transformative Topics


Welcome to July’s second Transformative Topics, a series where we feature Transformative Consumer Research (TCR) in a topical area of consumer, environmental or societal well-being. To celebrate Sustainability Summer, this week we highlight the table of contents from the June issue of the Journal of Sustainable Marketing.


Read the full table of contents: 

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July 11, 2022

Transformative Topics


Welcome to July's Transformative Topics. In celebration of Sustainability Summer, we're featuring work that highlights sustainable consumption and the possible roles of consumers and public policy makers in addressing this issue. 


Read: 

Andrea Prothero, Susan Dobscha, Jim Freund, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, and John Thøgersen (2011). Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Journal of Public Policy & Marketing, 30(1), Pages 31-38.  

https://doi.org/10.1509/jppm.30.1.31


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June 24, 2022

Transformative Topics


This week's Transformative Topic celebrates World Refugee Day (20th June). We highlight work led by Beatriz DeQuero-Navarro and team, exploring solutions of cooperation and constructive engagement, including innovative projects that include refugees. The best practices put forward promote sustainable and equitable development, and ultimately peace and prosperity.


Read:

DeQuero-Navarro, B., Aoun Barakat, K., Shultz, C.J. et al. (2020) From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East. Environmental Management 66, 232–247. https://doi.org/10.1007/s00267-020-01300-w


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June 13, 2022

TCR Impact Festival featured in JPPM article

The upcoming TCR Impact Festival, which is set to occur on August 11th prior to the 2022 AMA Summer Conference in Chicago, was recently featured in the Journal of Public Policy and Marketing editorial:

 

Kelly D. Martin and Maura L. Scott (2022) We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives. Journal of Public Policy & Marketing, 41 (3), 197-202.

 

Click here to read the article.

 

The TCR's Impact Festival seeks to generate best practices and scholarship for doing impactful research, using a Ted-Talk style mode of delivery and sharing. 


Everyone is welcome to attend the conference.

 

Click here to register for TCR's Impact Festival

 

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June 13, 2022

TCR grant-sponsored research wins award

Martina Hutton won the prestigious Per Ostergaard Award for Best Paper (Intellectual Contribution) at the 2022 Interpretive Consumer Research Conference.


The paper, "Hole Stories. Hole Selves: The Chaos Narrative" was based on the TCR grant Martina received to work with ex-offenders in 2018/2019. 

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

MASSIG - Marketing & Society Special Interest Group of AMA

Invitation to join the MASSIG community!


MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.

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TCR Dialogical Conference - Call for Track Proposals

The 2023 Transformative Consumer Research (TCR) conference organisers are seeking co-chairs for individual tracks for the next TCR conference to be held at Royal Holloway, University of London on June 18 - 20, 2023.


Proposal Deadline: 31 July 2022


Email: TCR2023@rhul.ac.uk

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ACR Preconference Meeting on Climate Change

Join the JACR Guest Editor Karen Winterich and Journal of Sustainable Marketing Editor Dana Alden in a preconference meeting at ACR in Denver. Scholars interested in the topic of climate change and sustainability will come together to network, discuss opportunities and challenges, and learn about the latest research. 


Preconference Meeting Date: Thursday, October 20, 1:00pm-5:00pm (EST)  


Contact: Karen Winterich, kpw2@psu.edu      


Registration: https://smeal.qualtrics.com/jfe/form/SV_en8g7RHJMYJA7qu 


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Special Issue Call for Papers: Theoretical Advances on the Contemporary Consumption of Religion

MARKETING THEORY


SI Editors: Ateeq Abdul Rauf, Samuelson Appau, and Ajnesh Prasad


Submission Deadline: November 01, 2022




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Special Section Call for Papers: Inclusive Advertising for a Better World

JOURNAL OF ADVERTISING


The expansion of various social and cultural norms across identity categories such as race, gender, sexuality, physicality, and ability underscores the need of “inclusive” advertising. The Journal of Advertising invites papers for a special section titled "Inclusive Advertising for a Better World." 


Submission Deadline: February 1, 2023


SI Editors: Giampaolo Viglia, Gopal Das,

                      Wan-Hsiu Sunny Tsai, Iryna Pentina

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Call for Papers: AMA 2023 Marketing and Public Policy Conference

The 2023 AMA and Public Policy Conference with the theme "Policy and Change: The Role of Marketing and Public Policy in a Securing a Sustainable Future" will take place in Arlington, VA in June 8-10, 2023. The conference aims to uncover and explore the actions of consumers, policymakers and businesses that—either purposefully or unintentionally—promote or hinder progress towards creating a sustainable future.


Submission deadline: November 11, 2022


Conference Co-Chairs: Beth Vallen & Jeremy Kees


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 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Laurel Steinfield
Srinivas Venugopal
Samuelson Appau
Andres Barrios

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Featured

Degrees of freedom of will: An essential endless question in consumer behavior

David Glen Mick

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Featured

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

L.J. Shrum
Nancy Wong
Farrah Arif
Sunaina K. Chugani
Alexander Gunz
Tina M. Lowrey
Agnes Nairn
Mario Pandelaere
Spencer M. Ross
Ayalla Ruvio
Kristin Scott
Jill Sundie

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Featured

Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services

Laurel Anderson
Jelena Spanjol
Josephine Go Jefferies
Amy L. Ostrom
Courtney Nations Baker
Sterling A. Bone
Hilary Downey
Martin Mende
Justine M. Rapp

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Featured

Buddhist psychology: Selected insights, benefits, and research agenda for consumer psychology

David Glen Mick

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Featured

Immigration, Culture, and Ethnicity in Transformative Consumer Research

David Crockett
Laurel Anderson
Sterling A Bone
Abhijit Roy
Jeff Jianfeng Wang
Garrett Coble

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.