Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Degrees of freedom of will: An essential endless question in consumer behavior
David Glen Mick
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Jane E. Machin
Natalie Ross Adkins
Justine Rapp Farrell
Ann M. Mirabito
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Julia R. Pennington
Alexander V. Krasnikov
Aronte M. Bennett
The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association
David Glen Mick
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Sunaina K. Chugani
Tina M. Lowrey
Spencer M. Ross
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