Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
If you have a recent news item you'd like us to distribute, contact us at firstname.lastname@example.org
Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Jesse R. Catlin
Cornelia (Connie) Pechmann
Eric P. Brass
Rejected, shackled, and alone: The impact of systemic restricted choice on minority consumers' construction of self
Sterling A. Bone
Glenn L Christensen
Jerome D Williams
Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit
Richard J. Vann
Transformative consumer research: Its origins and possible enrichment of the field of consumer research in South Africa
Leona M. Ungerer
Consumer Wisdom for Personal Well-Being and the Greater Good: Scale Development and Validation
Michael Gerhard Luchs
Kelly L. Haws
David Glen Mick
Operationalizing Critical Race Theory in the Marketplace
Sonja Martin Poole
Sonya A. Grier
Kevin D. Thomas
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