Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions
Marlys J. Mason
John F. Tanner
Poverty in consumer culture: towards a transformative social representation
Maria G. Piacentini
Christopher P. Blocker
Catherine A. Coleman
Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Jesse R. Catlin
Cornelia (Connie) Pechmann
Eric P. Brass
What’s the Hard Return on Employee Wellness Programs?
Leonard L. Berry
Ann M. Mirabito
William B. Baun
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Melissa G. Bublitz
Jennifer Edson Escalas
Laura A. Peracchio
Stacy Landreth Grau
Mark J. Kay
Mark R. Mulder
A spoonful of choice: How allocation increases satisfaction with tax payments
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