MASSIG - Marketing & Society Special Interest Group of AMA

Invitation to join the MASSIG community!

MASSIG members are marketing academics interested in public policy, macromarketing, social marketing, marketing ethics, transformative consumer research, diversity, sustainability, and/or subsistence markets. You are invited to help shape this community and to discuss how marketing and consumption impact our world and wellbeing.

TCR Dialogical Conference - Call for Track Proposals

The 2023 Transformative Consumer Research (TCR) conference organisers are seeking co-chairs for individual tracks for the next TCR conference to be held at Royal Holloway, University of London on June 18 - 20, 2023.

Proposal Deadline: 31 July 2022

Email: TCR2023@rhul.ac.uk

Special Issue Call for Papers: Mindfulness and Consumer Well-Being

JOURNAL OF CONSUMER AFFAIRS

This special issue seeks papers on the role mindfulness can play in transforming consumer well-being. It aims to add to the efforts of scholars who have begun to examine the power of mindfulness on consumer well-being in the last couple of years. The special issue seeks papers related to mindfulness and mindful consumption; mindfulness and other well-being constructs; and domains of consumer well-being.  Researchers in all relevant fields and disciplines are encouraged to submit their work.

Extended Submission Deadline: August  31, 2022

SI Editors: George Milne, Shalini Bahl, Elizabeth Miller

Special Issue Call for Papers: Theoretical Advances on the Contemporary Consumption of Religion

MARKETING THEORY

SI Editors: Ateeq Abdul Rauf, Samuelson Appau, and Ajnesh Prasad

Submission Deadline: November 01, 2022

Special Section Call for Papers: Inclusive Advertising for a Better World

JOURNAL OF ADVERTISING

The expansion of various social and cultural norms across identity categories such as race, gender, sexuality, physicality, and ability underscores the need of “inclusive” advertising. The Journal of Advertising invites papers for a special section titled "Inclusive Advertising for a Better World." 

Submission Deadline: February 1, 2023

SI Editors: Giampaolo Viglia, Gopal Das,

                      Wan-Hsiu Sunny Tsai, Iryna Pentina

Call for Papers: Diversity, Equity, Inclusion and Underrepresented Consumers Track - Winter AMA 2023

The Diversity, Equity, Inclusion and Underrepresented Consumers Track of Winter AMA 2023 invites papers that provide new perspectives on diversity, equity, and inclusion in marketing practices. The track encourages research that explores how firms and consumers affect and are affected by diversity, equity, and inclusion in marketing and how these actions create societal or firm value. 

Submission Deadline: Monday, August 22, 2022

Emails: asamper@asu.edu, dinicker@iu.edu, freeman.wu@vanderbilt.edu.