Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
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Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association
David Glen Mick
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy
Financial Literacy, Financial Education, and Downstream Financial Behaviors
John G. Lynch Jr.
Richard G. Netemeyer
The experiential pleasure of food: A savoring journey to food well-being
Paula C. Peter
Emily M. Moscato
Iana A. Castro
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Lucie K. Ozanne
Michael G. Luchs
Jesse R. Catlin
Rebecca Walker Naylor
Randall L. Rose
Dog parks and coffee shops: Faux diversity and consumption in gentrifying neighborhoods
Sonya A. Grier
Vanessa G. Perry
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