Transformative Consumer Research

Transformative Consumer Research is a movement within our association that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. This section of the ACR website includes information about symposia, research funds, publications, and other resources and opportunities for scholars wishing to be involved in Transformative Consumer Research via the Association for Consumer Research. Click on the links below to learn and to participate more.

More information about TCR can be found here.