ACR Treasurer

Rebecca Reczek, Ohio State University, USA

Rebecca Walker Reczek received her Ph.D. in marketing from The University of Texas at Austin. Dr. Reczek’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories and inference making, self-perceptions, and ethical decision making. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making and sustainability. Current projects continue to explore these areas, as well as online consumer behavior and consumer response to promotions.


Dr. Reczek’s research has appeared in leading marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of MarketingMarketing Science, and the Journal of Consumer Psychology. She is currently serving as an Associate Editor at the Journal of Consumer Research, the Journal of Marketing, and the Journal of Public Policy & Marketing.


Dr. Reczek’s research has appeared in numerous national and international media outlets, including NPR, CNN, Harvard Business ReviewSlate, and Details. Dr. Reczek is a past recipient of the Early Career Award from the Society for Consumer Psychology, and in 2018 she was selected for the inaugural Marketing Science Institute’s Scholars Program, recognizing leading mid-career researchers in the field of marketing. In 2020 her research was recognized with both the annual Kinnear award for the best article in the Journal of Public Policy & Marketing and the AMA-EBSCO Annual Award for Responsible Research in Marketing.
Expertise Codes
  • Inference Making
  • Promotions
  • Public Policy/Social Issues
  • Environment/Climate Change
  • Persuasion Knowledge/Lay Theories
  • Sustainable marketing

Position’s Duties and Responsibilities

The Treasurer of the Association provides financial oversight of the Association and the Executive Director, monitors the Association’s financial activities, reviews and assists with conference budgets and other budgets, and reports annually on the Association’s financial status and activities to the Board of Directors.The Treasurer retains a Certified Public Accountant approved by the Board of Directors for the purpose of auditing the Association. The Treasurer approves all expenditures in excess of an amount set from time to time by the Board of Directors.

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.