Rebecca Walker Reczek received her Ph.D. in marketing from The University of Texas at Austin. Dr. Reczek’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories and inference making, self-perceptions, and ethical decision making. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making and sustainability. Current projects continue to explore these areas, as well as online consumer behavior and consumer response to promotions.
Dr. Reczek’s research has appeared in leading marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, and the Journal of Consumer Psychology. She is currently serving as an Associate Editor at the Journal of Consumer Research, the Journal of Marketing, and the Journal of Public Policy & Marketing.
Dr. Reczek’s research has appeared in numerous national and international media outlets, including NPR, CNN, Harvard Business Review, Slate, and Details. Dr. Reczek is a past recipient of the Early Career Award from the Society for Consumer Psychology, and in 2018 she was selected for the inaugural Marketing Science Institute’s Scholars Program, recognizing leading mid-career researchers in the field of marketing. In 2020 her research was recognized with both the annual Kinnear award for the best article in the Journal of Public Policy & Marketing and the AMA-EBSCO Annual Award for Responsible Research in Marketing.
- Inference Making
- Public Policy/Social Issues
- Environment/Climate Change
- Persuasion Knowledge/Lay Theories
- Sustainable marketing