Rebecca Walker Reczek is the Dr. H. Lee “Buck” Mathews Professor of Marketing at The Ohio State University’s Fisher College of Business.
Rebecca received her Ph.D. in marketing from The University of Texas at Austin in 2006. Rebecca’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories and inference making, self-perceptions, and ethical decision making. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making and sustainability. Current projects continue to explore these areas, as well as online consumer behavior and consumer response to promotions.
Rebecca’s research has appeared in leading marketing journals, including the Journal of Consumer Research,the Journal of Marketing Research, the Journal of Marketing, Marketing Science, and the Journal of Consumer Psychology. She is currently serving as an Associate Editor at the Journal of Consumer Research and the Journal of Public Policy & Marketing.
Rebecca was selected as a Young Scholar by the Marketing Science Institute, received the Society for Consumer Psychology’s Early Career Award, and in 2018 she was selected for the inaugural Marketing Science Institute’s Scholars Program,recognizing leading mid-career researchers in the field of marketing.
Rebecca has taught in all of Fisher’s academic programs,including the undergraduate, full time MBA, and Ph.D. programs. She is a recipient of the Fisher Pace Setters Faculty Research Award. Her research has also appeared in numerous national and international media outlets, including NPR,CNN, and Harvard Business Review.
- Inference Making
- Public Policy/Social Issues
- Sustainable marketing