Selin A. Malkoc is Associate Professor of Marketing at The Ohio State University. Prior to joining Fisher College of Business, she was a faculty member at the Carslon School of Business, University of Minnesota, as well as at the Olin School of Business, Washington University in St. Louis. She holds a bachelors’ degree in Business Administration from Bilkent University, Turkey, and a PhD in Marketing from UNC-Chapel Hill.
Dr. Malkoc examines how consumers make present and future decisions, how they make judgments about the passage of time, and how they choose to use their time. In her research, she identifies anomalies in human behavior, understands the psychological underpinnings of these anomalies, and tries to identify remedies to overcome them. Her recent research focuses on how people choose to consume their time (with an emphasis on scheduling behavior), identifying if, when, and how consumers should be organizing their time to make the most of it.
Her research has appeared in all requisite marketing journals, as well as in decision-making and psychology outlets. She is on the Editorial Review Board of the Journal of Consumer Research and the Journal of Consumer Psychology. She also co-chaired the 2020 annual conference for the Society of Consumer Psychology.
Dr. Malkoc is the recipient of several prestigious awards like the Paul E. Green Award and the William F. O’Dell Award.
Her research has appeared in numerous national and international media outlets, including the New York Times, Huffington Post, TIME Magazine, CNN, OZY, and The Atlantic, among others.
- Economic Psychology
- Leisure and Tourism
- Preference and Choice
- Situation/Context Effects
- Mental Accounting
- Judgment and Decision Making
- Experiential Consumption