Tina Lowrey, HEC Paris

Tina M. Lowrey is Professor of Marketing at HEC Paris. She received her Ph.D. from the University of Illinois at Urbana-Champaign.

Her main research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. Her most recent research focuses on the roles of sound and shape symbolism in consumer decision-making, and the role of cognitive developmental factors in children’s understanding of consumption.

Her work has appeared in leading marketing journals, including Journal of Consumer Research, Journal of Marketing, Journal of the Association for Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing. She has also edited two books (Brick & Mortar Shopping in the 21st Century and Psycholinguistic Phenomena in Marketing Communications), and is co-editor of the forthcoming APA Handbook of Consumer Psychology

She currently serves on the Editorial Review Board of Journal of Consumer Psychology, International Journal of Research in Marketing, and Journal of Advertising. She also is a member of the Policy Board of JCR.

Tina has been a member of the Association for Consumer Research since 1988, has co-chaired two Latin American ACR's, one European ACR, served as ACR's treasurer, and was co-chair of ACR's 1st-ever virtual conference in 2020 (which was supposed to take place in Paris, France ;-). Her passions include her research, mentoring doctoral students, serving ACR and SCP, and great food and wine.
Expertise Codes
  • Charity and Gift Giving
  • Child/Adolescent Consumers
  • Self Concept and Identity
  • Materialism
  • Experiential Consumption

Position’s Duties and Responsibilities

The President of the Association performs all of the duties common to such an officer and as prescribed and approved by the Board of Directors, acts as chairperson of the Board of Directors, presides at all meetings of the Board of Directors, and creates and dissolve task forces or standing committees as needed that include Directors or other members of the Association. The President is responsible for convening a task force to consider members for the Fellows Award and the Distinguished Service Award or other awards in accordance with procedures approved by the Board of Directors.

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