Kristin Diehl is Professor of Marketing at the Marshall School of Business, University of Southern California. She joined this USC from “the” (other) USC, the University of South Carolina, where she started her faculty career. Kristin graduate with a Ph.D. in marketing from Duke University after she had earned her Diplom-Kauffrau degree from the Johannes Gutenberg Universität in Mainz, Germany.
Kristin’s research focuses on two areas: 1) how consumers search for and use information when search costs are low, assortments are large, and recommendation tools may be available. 2) how people anticipate, experience, and remember events that unfold over time. In particular, she is interested how taking photos during such events affects enjoyment and memories of the experience. Kristin has published in journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Association for Consumer Research, the Journal of Personality and Social Psychology, and Psychological Science. In 2010 she received the ACR Early Career Award.
Kristin served as Associate Editor for the Journal of Consumer Research and the International Journal of Marketing Research. She currently serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Marketing.
Kristin has been an active member of ACR since presenting her first poster in Salt Lake City in 1999. She co-chaired the 2015 ACR Conference in New Orleans (with Carolyn Yoon) and the Poster Track of the 2010 ACR conference (with Jenn Argo). She has served on numerous ACR program committees and participated in many ACR Doctoral Symposia as well as mentorship workshops and initiatives. She previously served as a member of the ACR Board of Directors (2019-2020) and was particularly involved in proposing a change in voting procedures (to approval voting), that was implemented last year.
- Imagery / Imagination
- Internet & Technology
- Retailing/In-Store Marketing
- Judgment and Decision Making
- Experiential Consumption