Jennifer Argo, University of Alberta

Jennifer Argo is the Carthy Professor of Marketing at the University of Alberta. Her research primarily focuses on the impact of social influences on consumers’ thoughts, feelings, and behaviors. She has published in leading journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Psychological Science. She currently serves as an Associate Editor at the Journal of Consumer Research and is on the ERB at the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, and Marketing Letters. She is the incoming Co-Editor of the Journal of Consumer Psychology. She has won the Erin Anderson Award for an emerging female marketing scholar and mentor and was the co-winner of the inaugural ACR Early Career Award. She has served ACR as a Board Member (Member-at-Large) and Co-Chaired the ACR Doctoral Consortium, Early Career Workshop, and Working Paper Session.

She is Co-Chairing the 1st Virtual ACR 2020 (which was originally slated for Paris). She has also served the Society for Consumer Psychology as the President of the Society and Chair of the Publications Committee (overseeing JCP and CPR). She has spent her sabbaticals at Erasmus University, Duke University, and the University of Colorado at Boulder. She teaches Principles of Marketing to undergraduates and Consumer Behavior to Ph.D. students.
Expertise Codes
  • Retailing/In-Store Marketing
  • Self Concept and Identity
  • Social Influence

Position’s Duties and Responsibilities

The President Elect performs the duties prescribed and approved by the Board of Directors, all of the duties of the President in his/her absence, and in the event a vacancy occurs in the position of President, automatically assumes such position. The President-elect also appoints the chair(s) of the North American Conference for the year of his/her presidency.

Margaret C. (Meg) Campbell

Meg Campbell

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