ACR Academic-Industry Director
Maura Scott, Florida State University
Maura Scott is the Persis E. Rockwood Professor of Marketing at Florida State University’s College of Business (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. She is interested in studying how to help improve consumers’ financial, health, and food decisions, particularly among vulnerable populations.
Maura is Joint Editor-in-Chief of the Journal of Public Policy & Marketing (JPP&M). She also serves as Associate Editor for the Journal of Consumer Research and Journal of Marketing Research and Area Editor for the Journal of the Academy of Marketing Science; she previously served as Associate Editor at the Journal of Marketing.
Maura is the President of the American Marketing Association’s Academic Council. She also serves on the Board of Directors for the Association for Consumer Research (ACR), as the Industry Perspectives Director.
Her research has been published in leading scholarly journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Service Research, Journal of Economic Psychology, and Appetite, among others.
Maura has won awards and grants based on her research, including the Thomas C. Kinnear Best Paper Award (JPP&M) as well as a Robert Ferber Award Honorable Mention (Journal of Consumer Research). She was also selected as a Marketing Science Institute (MSI) Young Scholar. At Florida State University, she received the College of Business Outstanding Senior Faculty Research Award. She has also won MSI and ACR grants for her research.
Expertise Codes
- Nutrition
- Health Communication
- Race/Ethnicity
- Public Policy/Social Issues
- Services
- Transformative Consumer Research