ACR Perspectives Director (Academic-Industry)

Maura Scott, Florida State University

Maura Scott is the Persis E. Rockwood Professor of Marketing at Florida State University’s College of Business (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. She is interested in studying how to help improve consumers’ financial, health, and food decisions, particularly among vulnerable populations.

Maura is Co-Editor-in-Chief of the Journal of Public Policy & Marketing (JPP&M). She also serves as Associate Editor for the Journal of Consumer Research and Area Editor for the Journal of the Academy of Marketing Science; she previously served as Associate Editor at the Journal of Marketing.

Maura is the President-Elect Designate for the American Marketing Association’s Academic Council. She also serves on the Board of Directors for the Association for Consumer Research (ACR), as the Industry Perspectives Director.

Her research has been published in leading scholarly journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Service Research, Journal of Economic Psychology, and Appetite, among others.

Maura has won awards and grants based on her research, including the Thomas C. Kinnear Best Paper Award (JPP&M) as well as a Robert Ferber Award Honorable Mention (Journal of Consumer Research). She was also selected as a Marketing Science Institute (MSI) Young Scholar. At Florida State University, she received the College of Business Outstanding Senior Faculty Research Award. She has also won MSI and ACR grants for her research.

Her industry background includes marketing management roles at 3M Company (new product development), Dial Corporation (brand management) and Motorola (marketing research). Her scholarly research has involved collaborations with financial institutions and healthcare organizations. Maura's research is inspired by the literature, her industry experience, and attention to pressing social issues in the world today.

Maura has been an active member of ACR since she was a doctoral student. In 2019, she co-chaired the Transformative Consumer Research conference, in 2017, she co-chaired the ACR Working Paper and Data Blitz sessions, and in 2016, she served as Associate Editor for ACR in Berlin. She has served on several ACR program committees and has been an invited faculty member for multiple ACR Doctoral Symposia. She regularly attends ACR and was delighted to participate as ACR expanded its global presence in new venues to include the ACR-Asia Pacific Conference in Hong Kong and the ACR Conference in Berlin, Germany. She looks forward to ACR each year as a fun and enriching setting to help move the discipline forward through exchanging ideas and building professional friendships.

email: Maura.Scott@fsu.edu

website: https://business.fsu.edu/person/maura-l-scott

https://business.fsu.edu/person/maura-l-scott mlscott@fsu.edu

Expertise Codes

Nutrition
Health Communication
Race/Ethnicity
Motivation/Goals
Public Policy/Social Issues
Self Control
Services
Transformative Consumer Research
Anti-Consumption/Consumer Resistance

Position’s Duties and Responsibilities
The Perspectives Director (Academic-Industry) participates in and votes on all matters put to the ACR Board of Directors and attends the annual Board of Directors Meeting held at the North American conference. The Academic-Industry perspectives Director is responsible for representing the academic-industry perspective on the Board. Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations.

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