ACR Perspectives Director (Academic-Government)

Cait Lamberton, University of Pennsylvania, USA

Cait is Alberto I. Duran Presidential Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School. Since completing her MBA and Ph.D. at the University of South Carolina, her research has spanned a wide range, beginning with work on decision-making in assortments of different size and structures to more recent research on tax payment and social influences in consumer behavior. This work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology,Journal of Public Policy & Marketing, Journal of the Association for Consumer Research and Management Science. In recognition of her research, Cait was named a Marketing Science Institute Young Scholar, received ACR’s Early Career Award, and was awarded the Shelby D. Hunt/Harold H. Maynard and Lazaridis Prizes (with Andrew Stephen) for contributions to our theoretical understanding of digital and social media marketing.

Cait has also prioritized contributions to the development of the field, whether overtly or behind-the-scenes. Aside from efforts as an Associate Editor at the Journal of Consumer Research, Journal of Consumer Psychology, and the International Journal of Research in Marketing, Cait has co-chaired the ACR and SCP Doctoral Symposia, participated in the Sheth Doctoral Consortium in multiple years, and enjoyed working with doctoral students at her own school and others’. The American Marketing Association recognized these efforts with the Erin Anderson Award in 2016.
Expertise Codes
  • Categorization
  • Knowledge/Expertise/Familiarity
  • Social Influence

Position's Duties and Responsibilities

The Perspectives Director (Academic-Government) is responsible for representing the academic-government perspective on the Board. Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations.

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