I am a professor of marketing at the Rotterdam School of Management, Erasmus University in the Netherlands.
Most of my ongoing research investigates how new technologies are changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment. My research has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, Nature Human Behavior, and other journals.
I am an Associate Editor at Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. I am delighted to be currently serving ACR as the International Perspectives Director. Earlier, I co-chaired the first North American ACR Conference held outside of North America (Berlin, 2016).
I teach in the areas of marketing strategy, brand management, and decision making. I have taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. I hold a PhD in marketing from London Business School and a degree in statistics from the University of Padova, in my native Italy. I have lived in four countries (happily) and speak five languages (badly). I am the father of three wonderful children.
I am committed to fostering inclusiveness and the globalization of consumer research, as a way to expand the diversity of talent and perspectives in the field. My 2015 professorial inaugural address was titled “Embracing Diversity”.
- Internet & Technology
- Self Concept and Identity
- Judgment and Decision Making