Ana Valenzuela, Ph.D., is Professor and Coordinator of the PhD program in the Aaronson Department of Marketing and International Business at the Zicklin School of Business, Baruch College. She is also a Profesor "Titular" at ESADE Business School, Barcelona.
She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, and IE(Madrid). She has taught courses in Marketing Management, Marketing Analytics and Consumer Insights to students at all levels, including undergraduates, MBA, EMBA, Honors MBA, and doctoral students.
Ana began her professional career with AC Nielsen, serving as a marketing consultant involved in multi-country projects making recommendations on pricing, promotional optimization, and in-store strategies in CPG markets. In addition, she worked in marketing research and insight generation for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF).
She has published widely, her articles on consumer behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes among others. Her research has also been featured in mainstream publications such as the NY Times, the Sunday Times or the Star Tribune between others.
She holds a PhD from University of Madrid, Autonoma and MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.
- Cross-Cultural Research
- Inference Making
- Sensory Perception
- Experiential Consumption