ACR International Director
Samantha Cross, Iowa State University
Dr. Samantha N. N. Cross is an Associate Professor of Marketing in the Debbie and Jerry Ivy College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives and beliefs co-exist in consumers, households and society. She incorporates innovative multi-method approaches in her research, which has been presented in several national and international forums. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award, the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference and the Best Paper award at the Journal of Advertising. Her work has been accepted for publication in top marketing journals, including the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the Journal of Advertising and the European Journal of Marketing. Dr. Cross was a co-chair of the 2017 CCT conference, held in Anaheim, CA. She is a member of the Transformative Consumer Research (TCR) Advisory Committee, a member of the Editorial Review Board for the Journal of Public Policy and Marketing, and has been an invited faculty fellow/mentor at several doctoral symposiums and workshops.
- Cross-Cultural Research
- Family/Group Decision Making
- Transformative Consumer Research
- Sensory Perception
- Consumer Culture Theory