ACR Executive Director

Rajiv Vaidyanathan, University of Minnesota Duluth

Rajiv Vaidyanathan, PhD (Washington State University), is a professor of marketing at University of Minnesota Duluth. His research interests include the examination of how consumers perceive prices and evaluate advertised deals and marketing implications of e-commerce. His research has been published in several journals, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Marketing Education, Journal of Product and Brand Management, and Journal of Business and Psychology, and in the proceedings of several national and international marketing conferences including ACR. He also currently serves as executive director of the Association for Consumer Research. His primary teaching interests are behavioral pricing and technology-supported analysis of user-generated content.
Expertise Codes
  • Economic Psychology
  • Health Communication
  • Inference Making
  • Internet & Technology
  • Price Perception
  • Preference and Choice
  • Promotions
  • Retailing/In-Store Marketing
  • Social Influence
  • Mental Accounting
  • Persuasion
  • Judgment and Decision Making
  • Pricing

Position’s Duties and Responsibilities

The Executive Director is a non-voting attendee of the Association and gives notice to the members of all meetings of the Association, and to the Board of Directors of all meetings of that Board; records the minutes of the meetings of the Association and Board of Directors; conducts all correspondence and attends to all matters appertaining to the office; presents semi-annual financial reports to the Board of Directors; presents an annual report to the membership; presents financial planning and proposed revenue-producing sources to the Board of Directors; assists the Certified PublicAccountant in the annual audit of the Association; processes membership applications; assists all conference chairs in conference management including budgets; recommends publications budgets to the Board of Directors and coordinates the editorial and business functions of the publications, and performs any other duties prescribed and approved by the Board of Directors.

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.