ACR At-Large Director

Susan Broniarczyk, University of Texas at Austin

Susan M. Broniarczyk is Associate Dean for Research, Susie and John L. Adams Endowed Chair of Business, and Professor of Marketing Administration at the McCombs School of Business, the University of Texas at Austin.

Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, gift-giving, and goal pursuit. Her work on these topics has been published in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Public Policy and Marketing, Journal of Retailing, and Organization Behavior and Human Decision Processes.

Her research has been recognized with the inaugural SCP’s Early Career Award, AMA Howard-Sheth Dissertation Award, JMR O’Dell Award, and JR Davidson Award and featured in the media including Time Magazine, Bloomberg Business Week, and U.S. News and World Report

Susan is former President of the Society for Consumer Psychology and has served the Association for Consumer Research in roles including advisory board member, Treasurer, and conference co-chair.  She is Associate Editor at the Journal of Consumer Research, a former Associate Editor at the Journal of Marketing Research, and current editorial board member at Journal of Consumer Psychology.

Her favorite aspect of marketing academia is mentoring doctoral students.
Expertise Codes
  • Branding
  • Categorization
  • Charity and Gift Giving
  • Cognition
  • Inference Making
  • Memory
  • Motivation/Goals
  • Knowledge/Expertise/Familiarity
  • Word-of-Mouth Behavior/Communication
  • Judgment and Decision Making


Position’s Duties and Responsibilities

The At-Large Directors participate in and vote on all matters put to the ACR Board of Directors and attend the annual Board of Directors meeting held at the North American conference.  Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations. 

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.