Nitika Garg is an Associate Professor of Marketing at the UNSW Business School, University of New South Wales. Nitika graduated with a Ph.D. in marketing from the University of Pittsburgh. She has held academic positions in the US and (now) Australia. Nitika currently serves as the Associate Editor, Marketing at the Australian Journal of Management. She is also the current director of the inter-disciplinary experimental laboratory, Business Experimental Research Laboratory (BizLab) at the UNSW Business School.
Nitika is a consumer behavior researcher. Her primary interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, she examines how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, she is specifically interested in food consumption and the various factors that influence it,including emotions. She further explores the implications of these effects for stakeholders such as managers, public policy officials, and consumers. Nitika has published in journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Association for Consumer Research, and PLoS ONE.
Nitika has beenan active member of ACR since she organized and chaired her first special session in 2001. She has since presented and reviewed for ACR conferences; North-American as well as international. Most recently, she has served on program committee for ACR (2019).
Given Nitika’s diverse background, with an education in India and the US followed by academic experience in the US and Australia, she is ideally placed to serve ACR community as the at-large director and increase ACR’s involvement with the wider academic community as well as marketing organizations world-wide. ACR offers a network for people interested in consumer behavior theory and research. With an increasingly diverse audience from around the world participating in the conference in recent times, Nitika is excited to help with future strategic initiatives which will further strengthen ACR’s role in enabling the global dialogue in consumer behavior research.