ACR At-Large Director

Nitika Garg, University of New South Wales, AU

Nitika Garg is an Associate Professor of Marketing at the UNSW Business School, University of New South Wales. Nitika graduated with a Ph.D. in marketing from the University of Pittsburgh. She has held academic positions in the US and (now) Australia. Nitika currently serves as the Associate Editor, Marketing at the Australian Journal of Management. She is also the current director of the inter-disciplinary experimental laboratory, Business Experimental Research Laboratory (BizLab) at the UNSW Business School.  

Nitika is a consumer behavior researcher. Her primary interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, she examines how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, she is specifically interested in food consumption and the various factors that influence it,including emotions. She further explores the implications of these effects for stakeholders such as managers, public policy officials, and consumers. Nitika has published in journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Association for Consumer Research, and PLoS ONE.

Nitika has been an active member of ACR since she organized and chaired her first special session in 2001. She has since presented and reviewed for ACR conferences; North-American as well as international. She is the current At-Large director on the Board of Directors, ACR.
Expertise Codes
  • Affect and Emotion
  • Judgment and Decision Making
  • Sustainable marketing


Position’s Duties and Responsibilities

The At-Large Directors participate in and vote on all matters put to the ACR Board of Directors and attend the annual Board of Directors meeting held at the North American conference.  Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations. 

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