Nailya Ordabayeva is Associate Professor of Marketing at the Carroll School of Management, Boston College. Nailya grew up in Kazakhstan, where observing the socioeconomic transformation in the post-communist society inspired her interest in understanding the role of social and market hierarchies in consumers’ lives. This interest is at the heart of Nailya’s research on the effects of social hierarchies, inequality, status, and sensory perceptions on purchase decisions. Before joining Boston College, she pursued these interests through studies at Bilkent University in Turkey, doctoral training at INSEAD in France, and first appointment as a faculty member at Erasmus University in the Netherlands. Nailya’s work has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Experimental Psychology: General, among other leading journals, and she has been recognized by multiple awards for her scholarly contributions including the SCP Early Career Contribution Award and the JCR Best Article Award. Nailya actively contributes to the marketing community as a member of the Editorial Review Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and the International Journal of Research in Marketing, where her reviewing has been recognized by Outstanding Reviewer Awards from both JCR and JCP. Nailya is dedicated to furthering the interdisciplinary reach and impact of consumer researchers through initiatives such as the Boston Judgment and Decision Making Day, external outreach activities and presentations (at companies as well as organizations such as USDA, MSI, Data & Marketing Association), the Boston College Consumer Insights Panel Lab and post-doctoral program.
Ever since her first poster presentation at the 2007 conference, Nailya has been actively involved in ACR in multiple roles such as reviewing, presenting, and program committee membership (2012, 2013, 2016, 2017, 2019-21), and her work has won awards at ACR conferences (2018 European ACR Best Paper Award and 2018 ACR Frank Nicosia Best Competitive Paper Award honorable mention). Nailya supports ACR’s mission to advance the understanding of consumer behavior and to build connections across academia, policy, and industry to improve consumer wellbeing, and she strongly values initiatives that further the diversity and inclusivity of the field. She is committed to helping ACR pursue its mission and advance these important initiatives.
- Public Policy/Social Issues
- Social Class