Susan M. Broniarczyk is Associate Dean for Research, Susie and John L. Adams Endowed Chair of Business, and Professor of Marketing Administration at the McCombs School of Business, the University of Texas at Austin.
Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, gift-giving, and goal pursuit. Her work on these topics has been published in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Public Policy and Marketing, Journal of Retailing, and Organization Behavior and Human Decision Processes.
Her research has been recognized with the inaugural SCP’s Early Career Award, AMA Howard-Sheth Dissertation Award, JMR O’Dell Award, and JR Davidson Award and featured in the media including Time Magazine, Bloomberg Business Week, and U.S. News and World Report.
Susan is former President of the Society for Consumer Psychology and has served the Association for Consumer Research in roles including advisory board member, Treasurer, and conference co-chair. She is Associate Editor at the Journal of Consumer Research, a former Associate Editor at the Journal of Marketing Research, and current editorial board member at Journal of Consumer Psychology.
Her favorite aspect of marketing academia is mentoring doctoral students.
- Charity and Gift Giving
- Inference Making
- Word-of-Mouth Behavior/Communication
- Judgment and Decision Making