JCR Long-Term Contribution Award

2017  Morris B Holbrook and Elizabeth C Hirschman
                "The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun."
 Albert M. Muniz, Jr. and Thomas C. O'Guinn
 "Brand Community" (2001), JCR 27 (March)
2011 Susan Fournier
"Consumers and Their Brands: Developing Relationship Theory in Consumer
Research" (1998), JCR 24 (March) 
2008 Joseph Alba and Wesley J. Hutchinson 
 "Dimensions of Consumer Expertise" (1987), JCR 13 (March)
2005 Russell Belk 
 "Possessions and the Extended Self" (1988), JCR 15 (September)
2002 Joel Huber, John Payne and Chris Puto 
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the
Similarity Hypothesis" (1982), JCR 9 (June)