ACR/Sheth Foundation Long-Term Contribution Award

This award is presented once every three years to honor the long-term contribution of an article that has had the greatest impact on the discipline. Each winner receives a plaque and a financial award funded by the Sheth Foundation.


2020 Marian Friestad and Peter Wright
          "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts" (1994), JCR 21 (March)
2017 Morris B Holbrook and Elizabeth C Hirschman
             "The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun." (1982), JCR 9 (September)
 Albert M. Muniz, Jr. and Thomas C. O'Guinn
           "Brand Community" (2001), JCR 27 (March)
2011 Susan Fournier
"Consumers and Their Brands: Developing Relationship Theory in Consumer Research" (1998), JCR 24 (March) 
2008 Joseph Alba and Wesley J. Hutchinson 
 "Dimensions of Consumer Expertise" (1987), JCR 13 (March)
2005 Russell Belk 
 "Possessions and the Extended Self" (1988), JCR 15 (September)
2002 Joel Huber, John Payne and Chris Puto 
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis" (1982), JCR 9 (June)




The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.