ACR/Sheth Foundation Long-Term Contribution Award

This award is presented once every three years to honor the long-term contribution of an article that has had the greatest impact on the discipline. Each winner receives a plaque and a financial award funded by the Sheth Foundation.

 

Year	Winner(s)
2020	Marian Friestad and Peter Wright
	"The Persuasion Knowledge Model: How People Cope with Persuasion Attempts" (1994), JCR 21 (March)
2017	Morris B Holbrook and Elizabeth C Hirschman
	"The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun." (1982), JCR 9 (September)
2014	Albert M. Muniz, Jr. and Thomas C. O'Guinn
	"Brand Community" (2001), JCR 27 (March)
2011	Susan Fournier
	"Consumers and Their Brands: Developing Relationship Theory in Consumer Research" (1998), JCR 24 (March)
2008	Joseph Alba and Wesley J. Hutchinson
	"Dimensions of Consumer Expertise" (1987), JCR 13 (March)
2005	Russell Belk
	"Possessions and the Extended Self" (1988), JCR 15 (September)
2002	Joel Huber, John Payne and Chris Puto
	"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis" (1982), JCR 9 (June)

 

 

 

The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.