ACR Videos

The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among academics.

ACR 2019 Presidential Address

Darren Dahl's Presidential address at ACR's 50th conference in Atlanta, Georgia on October 17, 2019. The conference was held at the Hyatt Regency in Atlanta, October 17-20, 2019.

View on vimeo

Celebrating ACR's 50th Conference: Sharing Stories

The 1970's

The 1980's

The 1990's

Hal Kassarjian’s Distinguished Service Award

In celebration of Hal Kassarjian being awarded the ACR Distinguished Service Award at ACR's 50th conference in 2019, a session was held where ACR members shared their stories about Hal.

Session Chairs

Jennifer Escalas, Vanderbilt University, USA

Laura Peracchio, University of Wisconsin - Milwaukee, USA

Tiffany White, University of Illinois at Urbana-Champaign, USA


Jim Bettman, Duke University, USA

Valerie Folkes, University of Southern California, USA

Rich Lutz, University of Florida, USA

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.