ACR/Sheth Foundation Grants for Dissertations in Cross-Cultural and Public Purpose Consumer Research

2016 ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural and Public Purpose Consumer Research
The purpose of these grants is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in academic year 2015-2016 and designed for completion in 2016-2017. This year the Sheth Foundation has kindly supported this initiative with a matching grant of $10,000, which will be used to fund between two and four doctoral research grants.  
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ACR/Sheth Foundation Grants for Dissertations in Cross-Cultural and Public Purpose Consumer Research
The Sheth Foundation, founded by Dr. Jagdish Sheth and Madhu Sheth, supports academic research primarily in the discipline of marketing. In collaboration with ACR, the Foundation provides grants to PhD scholars conducting dissertations on topics that deal with any aspect of(1) cross-cultural or global consumer behavior or (2) the public purpose of consumer research, which includes studies of social marketing issues or transformative consumer research related to individual, family, societal, or ecological well-being. Topics in the public purpose track can range from "bright-side"issues in consumer behavior (e.g., voluntary simplicity, environmentally efficacious behaviors, healthy eating, possession sharing/communal consumption,household saving and retirement, exercise) to "dark-side" issues in consumer behavior (e.g., addictions, crime, homelessness, poverty, excessive gambling, credit card debt, obesity), and also include other general subjects such as financial literacy, health care decision making, product safety,computer entertainment and virtual reality, elderly consumers, and handicapped consumers.

In the recent past, the Sheth Foundation has offered a matching grant of $10,000, which has been used to fund between two and four doctoral research grants to support the data collection efforts of new dissertations or those in the preliminary stages of development. Ph.D. candidates at the post-comprehensive exam, dissertation stage are eligible to apply. The Call for Proposals for the ACR/Sheth Foundation Grants is typically announced in early June of each year.

Please address questions to Professor Prashant Malaviya (McDonough School, Georgetown University) at Prashant.malaviya@georgetown.edu. Prashant currently serves as the liaison of the Association for Consumer Research to the Sheth Foundation.