10th Conference on Gender, Marketing and Consumer Behaviour 2010

Submission Guidelines

All submissions should be sent as electronic attachments to the conference email address:

Deadline – 7th February 2010

We welcome the following types of submission:

Competitive papers relating to gender, marketing and consumer research, both in a very broad sense and particularly those aspects which focus on the themes of this year’s conference.

Special Session Proposals which focus on any aspects of gender and consumer research;

Roundtable Session Proposals, which provide a forum for discussion and an avenue for exploring new research topics and/or methodologies.  

Posters are also welcome to present findings from a current working paper. Authors may display posters of their research, distribute their papers, and are available to discuss and answer questions during the conference

Video submissions are also welcome – please follow the guidelines for the Main North American ACR conference http://www.acrweb.org/acr/Public/index.aspx

Full Submission Guidelines are given below:

Competitive Papers:

Page 1:  Title, author or authors, track for which paper is to be considered (if you have a submission that doesn’t fit into one of the tracks, simply label the submission as “other”), and full contact information. 20 page maximum length. Double-spaced paper including tables, figures and references, please follow the JCR referencing style.

If you submit a full paper, it will be eligible for consideration for selection for publication in the Special Issue of Consumption, Markets and Culture emerging from the conference.  Decisions for inclusion will be based on reviewers’ comments for the conference and the suitability of papers.

You will also have the opportunity to publish an abstract of the paper in the proceedings if you are choosing to publish the full paper in another outlet.

Special Session Proposals should include 3 papers or multimedia abstracts, with or without a discussant.

Please provide:

Page 1:  Session title, presentation titles, session chairperson, discussant, if used, and full contact information for chairperson, discussant and each presentation.
In the body of the proposal include description of session, rationale for the session in terms of its positioning in the literature, potential contribution(s) to our understanding of gender in consumption and/or markets, and likely audience. Finally, include a brief 100 word abstract and a longer 500 word summary for each presentation to be included in the session. Proposal should be typed, double spaced, 9 page maximum.

Roundtable proposals should include:

The name/s of the primary organiser(s);

A list of at least 3 ACR members who are committed to attending the session and helping to facilitate the discussion;

A short 40-50 word (single-spaced) teaser abstract of the proposed roundtable discussion for publication in the conference program; and   An extended abstract of approximately 750–1,000 words explaining the session's purpose and content to be included in the proceedings, including a brief description of how pre-conference discussions will be facilitated.

Proposals need to address the following questions in the submission:

What is the broad topic for discussion and inquiry? What is the motivation for organizing the round-table on this topic (e.g., to attain clarity on avenues for research on the topic, to arrive at an integrative perspective on the topic, to discuss theoretical or methodological challenges, etc.), and a description of those areas of work likely to benefit from attending the round table?


Poster proposal submissions must include the title of the poster (not the authors’ names and affiliations), a short 40-50 word (single-spaced) teaser abstract, and an extended abstract: 750-1,000 words providing a summary of the research, including the conceptual framework, relevant prior literature, description of the method, data, findings, contributions and selected references. In order to ease the publication task, no tables or figures should be included in the abstract.

General Submission Requirements 

  1. Submissions should not already be published, or accepted for publication in any journal.
  2. It is mandatory that all accepted papers are presented at the conference by an author.  

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