Announcing the 2024 ACR Conference Chairs (Paris, Sep. 26-29)

On behalf of President-Elect Kristin Diehl and the ACR Board of Directors, we are delighted and honored to announce the ACR conference chairs for the 2024 ACR Conference in Paris, France (September 26-29, 2024): Joe GoodmanHilke Plassmann and Cristel Russell. They will be joined by the ACR-Sheth Foundation Doctoral Symposium team of Katherine Burson and Gabriele Paolacci. Please join me in congratulating them on this honor and feel free to connect with them offering your support.

Their brief bios follow:


Joe Goodman is Associate Professor of Marketing at The Ohio State University’s Fisher College of Business and currently Chair of the Dept of Marketing & Logistics. His research seeks to understand consumer decision making in today’s marketplace. His research interests include consumer happiness and well-being with material and experiential purchases; consumers’ attraction to, and decision making from, large product assortments; and the role of crowdsourcing tools, such as Mechanical Turk, in consumer research. His research has appeared in the requisite journals (JCR, JMR, JCP, JBDM, OBHDP, and the most important, JACR) and he has taught various courses at all levels. He joined Fisher in 2016 and received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. Prior to being a Buckeye, Joe was on the faculty at the University of South Carolina and Washington University in St. Louis, where he co-founded the CB Research Lab. He enjoys traveling, on and off piste, acting like his kids, Europe ‘72, PYITE, a Sky Blue Sky, Bodrum Bodrum, and consuming in the natural habitat.



Cristel Antonia Russell is Professor of Marketing at Pepperdine University’s Graziadio Business School.  Cristel’s research, at the intersection of entertainment, marketing, and policy, focuses on everything related to narrative. She is a fan of interdisciplinary research and multiple approaches, from experimental psychology to Consumer Culture Theory. Her health and prevention-related research has earned funding from the U.S. National Institutes of Health and a Marie Curie fellowship from the European Union. As a result of this diversity of foci and approaches, her research appears in many disciplines and journals amongst which the Journal of Consumer Research, the Journal of Academy of Marketing Science (JAMS) and the Journal of Public Policy & Marketing. She is also the proud coauthor of the latest (14th!) edition of the Consumer Behavior textbook with Michael Solomon.

A native of France, Cristel has lived in many countries. After her PhD at the University of Arizona, she served on the faculty of several universities before landing in Malibu, CA: San Diego State University, University of Auckland and American University, with stints at HEC Paris and HKUST.  Cristel’s colleagues and friends describe her as fun loving and gregarious, who does not take herself too seriously (they’re right!). She also leads a double life and teaches a variety of fitness classes, from cardio kick boxing and step to BodyPump and yoga.



Hilke  Plassmann is the Octapharma Chaired Professor of Decision Neuroscience and Associate Professor in INSEAD’s Marketing Area. She is also an Affiliated Faculty at the Paris Brain Institute (ICM) of Sorbonne University. Prior to joining INSEAD, she worked as a post-doc at Caltech and Stanford, USA. She received her Ph.D. from the University of Muenster in Germany (fyi - this is NOT where the Muenster cheese comes from). Hilke’s primary research area is judgment and decision-making at the intersection of neuroscience, psychology, and economics. In recent and current research projects she investigates the neurobiological basis of different decision-making-related value signals and ways to self-regulate these signals. Hilke is also interested in the influence of pricing, branding, and health information on consumer  decision-making. Her work has appeared in the major marketing journals as well as  interdisciplinary journals. It has implications for both, management and public policy. Hilke  loves traveling the world with her three small and big boys.



Katherine Burson received her PhD from University of Chicago and is now an Associate Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan. Her research explores judgment and decision making in consumer behavior and the effects of biases on product choice, such as systematic biases in self-assessment such as over- and under-estimation of ability, biases in numerical cognition due to scale expansion and inversion, loss aversion in contexts such as product essence and goal progress. Her research has been published in JCR, JMR, JCP, OBHDP, Psychological Science, Management Science, JBDM, and JPSP). When she's not teaching or doing research, she can be found at her farm.



Gabriele Paolacci is an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University. He joined RSM in 2012 after graduate studies at Ca' Foscari University of Venice, Italy (where he got his PhD), and at the Ross School of Business, University of Michigan (where he was a visiting student). Gabriele’s research investigates substantive questions in consumer decision-making (e.g., what is fair and unfair in the marketplace?) as well as behavioral researchers’ data collection practices (e.g., how do we ensure experimental validity when using online samples?). His work has been published across marketing and psychology (e.g., Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Trends in Cognitive Sciences) and has earned several grants and awards (e.g., from the Dutch Research Council). He teaches decision-making at various levels and frequently hosts workshops on online research methods for doctoral students. A native and frequent visitor of Venice (ok, the mainland), he plays electric guitar (check Atlas 56 on Spotify?), likes prog rock and horror movies (but lesser genres also), and he’s a happier  hiker when there are hops at the end.

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