Track 1.16: Applying a Service Design Perspective to Address Social Determinants of Health

In this track, we see health and vulnerability to be socially constructed and evaluate how a service design perspective can be used to mitigate “upstream” factors that affect people’s health and well-being, termed Social Determinants of Health (SDOH). SDOH are defined as “conditions in the environments where people are born, live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality-of-life outcomes and risks” (Healthy People 2030). Specific examples of SDOH include food and housing insecurity, racism, discrimination, and violence, polluted environmental conditions, and language and literacy skills, among others. SDOH foment conditions that create and exacerbate vulnerability and are beyond the control of any one individual. Therefore, substantial changes need to be made to the (built) environment, service ecosystems, and public policy to design services that mitigate SDOH and their effects on people experiencing vulnerability. Service design as a method can engage relevant actors at different levels in designing and supporting transformative changes for improved SDOH. 

This track’s goal is to develop a high-impact academic publication. The track aims to develop a model of how service design can address social determinants of health (SDOH). This track is open to relevant external stakeholders as well as junior scholars and Ph.D. students. 

This track’s plan includes adhering to a timeline designed to move ideas to manuscripts to publication. Immediately after the finalization of the track members on January 15, 2023, the track co-chairs will communicate the following activities and dates to the track members:

  • Introductory Zoom meeting by end of January 2023. 
  • Track members post 2-3 relevant articles to a shared folder on DropBox for others to read and digest. Each track member will develop and share a personal statement of interest and expertise to share with other track members by end of February 2023. 
  • Continuous Zoom meetings every two weeks from March 2023 to the start of the conference. 
  • Development of a draft conceptual model and assignment of various topics for literature reviews by the end of March 2023.
  • Development of an outline structure for the manuscript by the end of April 2023.
  • Track members report their learnings to the team by the end of May 2023.
  • TCR track meeting in London June 2023!
  • Ongoing drafts and re-development of conceptual manuscript, submission to appropriate journal by December 2023. 
  • Respond to reviews, submit to additional journals as necessary, ongoing past December 2023. 
  • Publication plans include considering submission to the following journals:
  • Potential special issue associated with the 2023 TCR Conference or top journals such as Journal of Public Policy & Marketing, Journal of Business Research, and Journal of Service Research


For queries related to this track please email: Andrew Gallan at

To apply to this track, please email a Research Vision to Andrew Gallan at


Track Chair Bios

Andrew S. Gallan (Ph.D., Arizona State University) is an assistant professor of marketing at Florida Atlantic University, Boca Raton, FL. His research interests are in the areas of design and patient experience which explores the transformative potential of services. Andrew’s collaborations with a variety of health care organizations, including Mayo Clinic Arizona, Advocate Health Care, University of Pittsburgh Medical Center, University of Chicago Medical Center, and others, have resulted in support for students, teaching, advising, and research.‚Äč Dr. Gallan has published in Journal of the Academy of Marketing Science, Journal of Business Research, and other top services and marketing journals.   

Anu Helkkula is Ph.D. Programme Manager at Hanken School of Economics. Her expertise includes service experience, value co-creation, and service design and innovation. Her research has appeared in a wide range of journals, such as Journal of Business Research, Journal of Service Management, Journal of Business Research, and edited books. She is a member of Editorial Boards of highly rated academic journals. She has worked in various service design projects with private firms, governmental organizations, and the third sector. She is interested in healthcare service, well-being, intelligent technology, service culture and sustainability. 


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