Asia-Pacific ACR 2024 Call For Proposals - Deadline November 15, 2022

The ACR Board of Directors is open to proposals for hosting the 2024 ACR Asia-Pacific conference. ACR holds an Asia-Pacific conference every four years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. The conference is usually cosponsored by an academic institution in the hosting country. The conference co-chairs hold complete responsibility for managing their budget and ACR does not offer financial support beyond managing the conference registration process and offering a potentially discounted group rate for the conference management system (for paper submission and reviewing). The Board has decided to hold the international conference in summer even if the October conference is outside North America. The 2024 ACR October conference will be held in Europe.


The proposal should include information about the co-sponsor and a detailed budget showing expected attendance, other sources of revenue (e.g., sponsorship money), registration fees, possible expenses, etc. As much detail as possible on the location, potential hotels, potential interest to ACR members, ability to meet the conference goals of lowering research barriers and enhancing knowledge diffusion in the region would assist Board members in evaluating the proposal. In general, we expect that as a group, the conference chairs will demonstrate in the proposal their prior commitment to ACR through sustained and active membership in the organization and a scholarly record in the domain of consumer research.


As the primary sponsor, ACR would be responsible for publishing the Proceedings of the conference for which the conference chairs will serve as editors. $50 per attendee should be included in the budget for this purpose. International conferences may opt to print their own proceedings (or choose to go with exclusively digital proceedings) without paying ACR the $50 for publishing. However, the proceedings must be typeset to meet ACR's rigorous publication guidelines. The conference chairs will then be responsible for giving ACR PDFs of the Proceedings typeset in the required format for inclusion in our database and with other academic databases.


You may contact the ACR Executive Director, Rajiv Vaidyanathan ( for guidance on best practices and expectations. Your proposal may also be emailed to Rajiv at for review and suggestions before it is forwarded to the ACR Board. Please contact Rajiv as soon as possible if you intend to submit a proposal for the conference.




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