ACR's new Membership Manager - Tom van Laer

Dear ACR Members,


First, I'd like to sincerely thank Dr. Adam Craig for his outstanding service as ACR's first Membership Executive Manager. He has made a significant contribution to the organization in that role and led many innovations including our monthly virtual socials.


Second, I am delighted to announce that the ACR Board has approved the appointment of Dr. Tom van Laer as our incoming Membership Executive Manager.


Dr. Tom van Laer is an Associate Professor of Narratology at the University of Sydney, Australia, having previously worked at British, French, and Dutch institutions. He is an expert on how narratives change consumer behavior. His papers are published in leading and highly-regarded academic journals, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Management Information Systems, Journal of Service Research, European Journal of Marketing, Journal of Business Ethics, Journal of Business Research, et cetera. His research has been covered by the Australian, Financial Times, Guardian, Newsweek, Sydney Morning Herald, Wall Street Journal, and on national TV and radio stations in Australia, Austria, Germany, the Netherlands, and the UK, among other news outlets. Though he has won awards for his academic research, teaching, and media exposure, Tom counts winning his high school's story recital competition in 1995 as his most impressive accomplishment.


Please join me in welcoming Tom to this role and feel free to contact him with information and ideas related to ACR membership.


Tom can be reached at


As a reminder, Dr. Jim Mourey ( continues as ACR's Membership Executive Manager.


Dr. Rajiv Vaidyanathan
Professor and Department Head | Department of Marketing |
Executive Director | Association for Consumer Research |
University of Minnesota Duluth | | 218-726-6817

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